Online grocery may be booming, but keeping it profitable will be the challenge. Louisa Hosegood, Digital and Strategy Director at Bis Henderson Consulting, believes Micro-fulfilment could be the big game-changer. The pandemic has advanced consumer engagement with online grocery by between 5 – 10 years, and although online orders still only account for about 10% of the overall mix, the phenomenal growth rates experienced by retailers over the past year are likely to tip the balance on the most widely adopted fulfilment model.
