Thriving Through a Dedication to Best in Class Customer Service
Established in August 2005, The Motorhome Conversion Company has become the leading experts in their sector, impressing with diligent customer service and an extraordinary build quality. Earlier this year, the company was recognised in the APAC Insider’s 2019 Excellence programme as the ‘Leading Pre-Built Motorhome Conversion Services Company in Australia’. We spoke with the firm’s Managing Director and Founder, John Jeffreys, to find out more about their industry, and how they plan to expand their presence in the years to come.
With a truly nationwide presence, it is clear that The Motorhome Conversion Company has secured a truly leading reputation in their niche industry. Partnering exceptional services with a faultless client experience, they have impressed customers across the country and continue to expand their operations on the back of their enduring success.
As John explains in more detail, the firm has evolved over the years from more modest foundations, realising over time where their unique strengths lie. “The company was founded nearly fifteen years ago, originally selling completed motorhomes that were directly imported from Japan. After recognising that our customers were looking for more flexibility and control over the design and layout of their motorhome, we started importing empty
“Starting with just two staff members myself and one motorhome fitter the company has now grown to include two factory locations and one massive undercover showroom, which currently houses over thirty buses/motorhomes at any one time. Such has been the quality of products produced by Motorhome Conversions, that we are regular exhibitors in most of the State Motorhome and Industry Shows across the country.”
Alongside this, The Motorhome Conversion Company has also implemented its own Customer Relationship Management (CRM) software to better keep track of every ‘touch point’ that is made with individual customers. This ensures a more ‘standardized’ approach to customer care, ensuring that all clients are catered for in a personalised way. “This level of customer monitoring guarantees a consistent level of quality service, while also enabling the effective use of direct marketing tools to prospective customers.”
Yet, the motorhome market is changing as a new demographic
As we come to the close of the interview, John offers some insight into the future of the business, as they look to grow their already impressive customer base. “Looking ahead, The Motorhome Conversion Company aims to grow its customer base to encompass a higher percentage of interstate customers. This will be achieved through the increased focus on more nationalised marketing activities. In terms of the company’s more immediate future, the focus is on further systemising our processes, not just in the customer service side, but also in the product delivery area of the business to help create further growth and more profitability within it.”
Company: Motorhome Conversion Company
Telephone: +61 1300 851 079