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Articles 20th January 2021

Tide Begins International Expansion with Launch in India

Indian Economy
  • Leveraging its globally unified technology platform, Tide will launch its first international test offering in India in first quarter of 2021, before a broader roll-out later in the year
  • Tide India to be managed by an experienced team led by Gurjodhpal Singh, formerly an executive at leading Indian Payment Service Provider, PayU
  • Move follows a strong 2020 for Tide. Tide now serves over 5% of the UK business banking market, with almost 300,000 members, processing £10 billion in transactions

Tide, the UK’s leading business financial platform has today announced its first steps to expand internationally, as it plans to launch in India in the first quarter of 2021. An initial limited test launch of the platform will be followed by gradual roll-out of the service later in the year.

Having gained significant traction in the UK and developed the right approach and mix of services to meet the diverse and changing needs of small businesses, Tide believes this is the right time to expand. Tide’s platform model acts as the financial operating system for a small business and is ripe for international expansion. The basic needs of small businesses are universal. Tide’s agile structure and globally unified single code technology means that its business financial platform can be adapted and integrated with local product service partners to suit the specific needs of companies in each market.

Tide selected India as its first international market due to the considerable commercial opportunities available. Tide has a long-term ambition to operate in markets accounting for 25% of global SMEs.  With over 63 million SMEs in India – nearly one in 10 of all SMEs in the world – these digitally savvy companies are vital to the Indian economy but are underserved by the banks. Fintech has been thriving in India due to the combination of the Government’s digitisation efforts and high smartphone penetration.

Tide’s India business will be led by newly appointed CEO, Gurjodhpal Singh, formerly of India’s leading Payment Service Provider, PayU. Starting with an Alpha test product, based on Tide’s global technology stack, Tide India is set to go live in the first quarter of 2021. Tide already operates a technology centre in Hyderabad, India, and has a team approaching 100 people, predominantly software developers, working in the country. Gurjodhpal will work to expand this team to deliver the launch, supported by Tide CEO, Oliver Prill and CTO, Guy Duncan, who have both run international businesses with significant experience in India. Tide will adapt the structure of its senior leadership to accommodate this international expansion. With Gurjodhpal Singh as India CEO, Laurence Krieger, who has been integral to building Tide and is currently Chief Operating and Product Officer, will be stepping into the UK CEO role.

Oliver Prill, Tide CEO said: “India was selected as our first market outside the UK due to its vast SME population, and the entrepreneurial spirit that is so prevalent in the country.  As an aspiring global business financial platform operating in the largest SME market is a must.  

As a Company, we already know India well and we are confident that Tide can adapt to make business banking better for Indian SMEs. With investment and the expertise Tide already has in the country, we can help underserved SMEs thrive. We are delighted to have Gurjodhpal Singh lead the business in India. His considerable experience in supporting Indian SMEs over many years will be vital.

“Our move into India is another step in our strategy and builds on Tide’s established position. Despite the COVID-19 crisis, Tide continues to grow very strongly as we have always remained fully open for business and our digital-only experience is becoming ever more compelling for our customers. With almost 300,000 members, processing £10bn in transactions, we now have over 5% of the UK business banking market and our service is adding new functionality all the time. The UK market will remain a key focus for Tide, with a dedicated team building Tide India. As well as beginning our international journey, we expect 2021 to be another year of significant growth including  and one that marks the beginning of our international journey.”

Tide is not a bank, but a business financial platform and the leading digital challenger in business banking services. We believe that a platform approach is the future of business banking, allowing us to offer both financial and admin services to SMEs saving them time (and money) to allow them to focus on what they love: running their businesses.