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Articles 26th January 2024

Best Tools for Event Planning

Holding great events needs high-level planning and smart decision-making. For this, the use of technology has increased and the top apps are used by the organizers. You can also up your event planning game so here’s the list.

The events market in the Asia Pacific region is highly promising. According to recent estimates, it is expected to grow from US$ 266.50 billion in 2022 to US$ 547.61 billion by 2028. That is a CAGR of 12.8% in these seven years. With the advent of virtual events, planners have expanded their reach and scaled their events to a larger audience. This is a fertile ground for companies that are into event planning. The way the virtual event market is growing, the growth might beat the expectations. Needless to say, technology will play a big role in event planning. There are several event planning tools available that can help you plan smartly and be more productive, helping you to make maximum use of the market opportunities. 

A lot of components go into event planning. You must create a budget, get permits, and create schedules. It demands persistent coordination with your team, service providers, and attendees. Planning an event professionally ensures no important aspect is overlooked. It elevates you from the competition and saves you stress. Event planners may face many challenges. They may over-invite or lose guest attention. They can overspend or lose coordination with vendors. Some might find themselves rushing to complete some things at the last minute. Event planning apps such as Slack and Asana can help planners deliver quality services. They can use the apps to automate tasks or manage teams and guests. Here are the best tools you can use.

1. centralizes all your planning needs in one place. You can use it to register attendees or coordinate with your teams. It helps you manage your workflows and scale your productivity. You just need to sign in, create your event goals, and bring your entire team on board. It offers you over 200 easy-to-customize templates. It allows you to track your planning status and keep an eye on deadlines. You can install it on your computer or smartphone. 

You may install all these apps and then choose the one that best fits you. If you are installing on a MacBook, ensure you download the latest version of the application. This includes installing the current macOS version to get the best performance. If you experience any macOS Sonoma issues, you can read more about them. Solving them will significantly improve your work. 

2. Slack

The goal of Slack in event planning is to help you get higher ROI. You can put all your tasks to streamline them and create calendar lists to ensure you don’t miss any date. It lets you engage with your teams and communicate at a personalized level. The tool lets you connect with other apps to ensure you scale your planning. It lets you create lists of your guests and share photos of past events. You can use it to brainstorm agendas or event programs with speakers or your teams. 

3. Evernote

Evernote ensures nothing in your to-do list is left out. You can use it to promote your event by creating notes and sharing them. It lets you create notebooks to capture your event information. It has a calendar where you can add notes for deadlines and important dates. It brings all your information, such as tests, scans, and images, into one place. The app excels in managing events that look complicated.

4. Canva

You might need to create visuals for your events to appeal to your invitees or clients. Canva lets you create graphics that capture your event themes. For instance, you may create photo slides to trigger conversations about your event on social media. When you need to plan team building, this app can help you create different leadership activities for event planners. It lets you use templates to customize your digital planner and share it with the relevant people. 

5. Asana

Asana lets you map out various event plans and manage specific tasks. Its templates are pre-populated to allow you to easily customize your event details. You can use it to track the progress of your tasks and post updates on their status. After creating tasks in the app, you can also distribute them to specific people. It allows you to automate repeatable workflows of your events.

6. Marketo

You need to spend time and create plans for marketing your event business. Marketo can help you penetrate deep into new markets. It lets you create emails and use it to distribute them widely. You can use it to distribute your campaigns on social media and many other platforms. It lets you capture leads and follow up on them. The app gives you details of your campaign successes. It can be used to add contacts to your database or make webinars that will assist you in delving further into branding.


You may need to keep the various event groups that you are handling apart. employs technology to identify your event types and place them in the appropriate folders. You may then use it to make task lists and timelines for the success of your activities. It may also generate schedules autonomously by using information from previous planning sessions. The software helps you concentrate on one activity at a time by making calendars and reducing interruptions. 


You can gain from careful event preparation in many ways. It relieves tension and enables you to save money. Because of the level of organization and collaboration required, event planning can be time-consuming. You may enhance your expertise in organizing events by using computer programs. They assist you with tasks like sending out invitations to guests, creating a budget, and organizing everything from a single location. Select an app that provides you with every feature you require.