Australian Enterprise Awards 2023

Australian-owned and operated company, Naughty By Nature Adult Store (NBNAS) is taking the embarrassment out of buying adult toys, one discreet home delivery at a time. The company, based in Adelaide, offers thousands of products via its online store direct to your door. We take a look at this growth industry with NBNAS owner, Tammie Paine. According to Grand View Research, the global market for adult toys was valued at over $32 billion US dollars in 2022. A figure that’s only set to grow further in the coming years. During 2020, the industry experienced boom growth due, in part, to the COVID-19 pandemic. There was a marked drop in demand in 2021, but since then the industry has seen steady growth. This, in part, we can attribute to a more open and liberal view towards sexual health and wellness. Although social media and popular culture may have their faults, they’ve gone a long way to demystifying sexual health and the results are evident in the marketplace. One company that’s all about using social media to reach potential clients is Naughty By Nature Adult Store. By posting optimised blogs several times a week, the company is able to climb SEO rankings on Google and other search engines whilst informing and educating its audience. As well as using Facebook advertising, NBNAS also promotes its products via its affiliate programme and a client reward points system. Tammie tells us, “We offer a huge range of sex toys, lingerie, sex dolls, and more for him, her, and couples, too. At NBNAS we offer top-quality products delivered to your doorstep discreetly. This saves our customers up to 50% off high street retail prices. Plus, clients don’t need to walk into an adult store – they can enjoy browsing our products from the privacy of their own homes.” Established in 2017, NBNAS prides itself on its fast and confidential delivery service. A point that Tammie is sure differentiates the company from its competitors. She tells us, “Our deliveries take between one and three business days and we provide a 24/7 telephone support line. Our staff are there to speak to our customers whenever they need help. That might be to assist with a delivery or have a discreet conversation to help them find a product that best suits their needs. Whatever it is they need, we’re here to help.” Current trends in the industry include life-size silicone sex dolls in both male and female forms. Tammie says, “The legal requirements on these products are continually changing. We ensure we keep on top of amendments to the rules for these and other products so that we can always keep our customers safe.” Now, as NBNAS looks towards the future, one of its focuses remains on recruitment, with it aiming to offer employment to those who need it most. It advertises via Facebook and Airtasker, with Tammie seeking people who have some experience in blogging or social media but who are also willing to undergo further training. This is in addition to the company’s exciting plans to open a brickand-mortar store. But first, Tammie is taking a moment to celebrate the company’s awards success, saying, “NBNAS would like to say a big thank you to Michael Jovanovic and his team. They’ve been a big part of our business from day one. We also want to thank everyone who voted for us.” Contact: Tammie Paine Company: Naughty By Nature Adult Store Web Address: Best Adult Toys Retailer 2023 - APAC