Jan22686 F eFbe2b22523386 9 APAC Insider- Business Awards 2023 aiming to support clients on their globalisation journey. Strategically positioned to capitalise on emerging market and industry trends, REForce plans to finish 2023 in a spirit of progress and accomplishment. Company: REForce Group Web Address: www.reforce.com.cn Shanghai-based company REForce helps organisations and businesses find and recruit mid- to senior-level professionals. The company specialises in combining its experience of multinational enterprise with in-depth local knowledge, to provide clients with the highest quality talent in the shortest time. We look at REForce in more depth with company representative, Gigi Koh. REForce was founded in 2015 by a group of veterans in the recruitment industry. In 2018, REForce became part of HRnetGroup Limited (“HRnetGroup”), one of Asia’s largest recruitment players that is headquartered in Singapore and listed on the Singapore Exchange. HRnetGroup operates in 16 Asian growth cities, 40 offices and employs over 1,000 people and more than 17,000 contractors. Across China, REForce has offices in Shanghai, Beijing, Suzhou, Guangzhou, Chengdu, Xi’an, and Shenzhen. Gigi tells us, “Since we began, we’ve worked hard to develop an active and engaged highquality talent pool. This gives us a competitive advantage in that we can provide quick, effective solutions for our clients.” As a skilled professional agency, REForce excels at identifying high-calibre candidates across a wealth of functions and sectors. The company has built a reputation for integrity, efficiency, and professionalism with its clients. Today REForce offers a full suite of HR and recruitment services. Gigi tells us, “Our philosophy on client service revolves around understanding and exceeding our clients’ expectations. We endeavour to meet their needs and partner with them to help achieve their goals.” To maintain REForce’s signature high standards, several key elements are essential for success. The company only hires individuals with a passion for exceptional client service and the ability to build strong, long-lasting client relationships. Each team member undergoes extensive training on the company’s standards, protocols, and best practices. The culture at REForce promotes collaboration, innovation, and personal growth. Keeping employees motivated and engaged, the company wants every voice to be heard and each individual to feel valued. By encouraging a healthy work-life balance, REForce promotes a happy workplace. There’s a strong emphasis on diversity too. Gigi says, “We seek candidates who relate and communicate effectively with people from diverse cultures and backgrounds. This promotes a respectful and inclusive workplace environment. Our recruits are quick to settle in, contribute fresh ideas, and show a strong commitment to our collective goals. Maintaining and developing our culture is not only about hiring the right people, it’s also about creating an environment that nurtures their growth and values their contributions.” We ask Gigi to tell us a little about business in China. She explains, “China presents a dynamic and evolving business landscape. It offers both significant challenges and lucrative opportunities. It can be a challenge to navigate the complex business regulations and cultural differences. We find it essential to stay up-todate with evolving policies and compliance requirements. That said, opportunities for companies are immense, especially those in the consumer goods and services sectors.” Looking to the future, REForce will be launching a new project to provide offshore services for Chinese companies wishing to expand into the APAC region. Marketed by REForce’s subsidiary brand, RecruitFast, the company is Best Talent Management Solution Provider 2023 - China & APAC Insider Recruitment Excellence Award 2023 Oct23314 REForce Group
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