Business Awards 2020

11 APAC / Business Awards 2020 , Since their inception, PBMC bridges the world with quality content, connecting people in Japan and abroad through stories and creatives that are trusted and accurate. Going into further detail, Maeda begins by providing a brief overview of the firm and offers more insight into its typical clientele. “Here at PBMC, we help companies deliver their messages and tell their stories to the world by providing editorial and visual support. In Japan, many Japanese companies still find it difficult to explain what they do or what they can offer to overseas clients largely due to the language barrier. “By combining our media production expertise with technology, we are able to help local businesses communicate globally. The team’s content planning and production ranges from interviews and video messages, to promotional videos and CG (computer graphics) animations that incorporate more creative elements,” says Maeda, a Tokyo native and former Reuters journalist. For more than a decade, the company has been producing high quality content to satisfied corporate clients and major media outlets, both in Japan and overseas, including Nissan, Bridgestone, KDDI, Lockheed Martin, Johnson & Johnson, Netflix, Reuters, The Associated Press and various government offices. As a media agency with over a decade of experience under its belt, PBMC is well equipped to handle any competition which comes its way. In particular, as Maeda goes on to explain, it’s the skilled backgrounds of its team members which really give the firm and edge over its closest rivals. “Many of our team members come from international journalism backgrounds. That’s why we stress the importance of creating viewer-oriented content with journalistic methods, respecting objectivity, and facts.” Regarding the internal culture in place at PBMC, a positive working environment can only be achieved if all employees show respect for each other as Maeda explains further. “As a team of multicultural and multinational media professionals, each member of our team respects every culture and every individual. Instead of criticising each other, we share the joy and challenges of growing as a professional and as a human being.” Despite the ongoing pandemic, due to its innovative offerings the firm has been very successful in recent times, meeting the high demands of its clients as Maeda confirms. Best Global Media Agency - Japan Based in Tokyo, Pacific BridgeMedia & Consulting (PBMC) has been producing and delivering quality content to domestic and international corporate clients and keymedia since 2010. Following the firm’s well-deserved success in the APAC Business Awards 2020, we got in touchwith CEO Toshi Maeda to find out more about one of the best global media agencies in Japan today. Oct20521 Pacific BridgeMedia & Consulting (PBMC) Company: Pacific Bridge Media & Consulting (PBMC) Contact: Toshi Maeda, Founder and CEO Web Address: “The importance of an ‘online presence’ is growing more and more, with companies having to increasingly ask themselves how to win trust in such a global environment. Due to COVID-19, an increasing number of companies are needing to make presentation videos for online conferences and meetings, and again, the language is becoming an obstacle for many Japanese companies here. Not only do we provide technical support of filming and editing of presentations and video messages, but we also offer editorial support by correcting and polishing their English scripts and English texts on presentation slides, a service much appreciated by many of our Japanese clients.” Bringing the interview to a close, Maeda signs off by commenting on what the future holds for PBMC, sharing its goals for the long term as we look forward to 2021. “Looking ahead, we aspire to become Asia’s No.1 media technology company within 10 years, in terms of the amount of value we create and provide for international clients and audiences.”