Australian Enterprise Awards 2023

Zoom daily. Random acts of kindness are not uncommon, either, not just from Jody herself, but from team member to team member. She comments, “An environment such as this provides a sense of belonging where people flourish and don’t feel replaceable. It is a business people want to be a part of.” When it comes to adding new people to the team, this isn’t something that redhotblue takes lightly, having worked so hard to build a strong reputation not only for the remarkable creative it produces, but as a business as a whole. While quality of work and skillset are needed to fit in with the team, high expectations, personality, and attitude are equally as important, if not more so. Jody states, “The most integral part of our work environment is being a good human, strong work ethic, a desire to succeed, and treat redhotblue and its team as if it were their own.” Thus, this dynamic team have a string of accomplishments as long as they are broad. There is nothing this team of exceptional professionals can’t achieve, and the success they have been recognised for across a diverse range of industry sectors is worldclass. Everything they create is custom-designed with purpose and intent. There are no shortcuts, cookie cutter options, and most certainly no templates. Every project regardless of size and budget is approached with dedication and the same high-level approach only those with experience can achieve. Notably, one of redhotblue’s most significant projects was accomplished during the covid pandemic thanks to the team’s ability to change gear and embrace technology. It was a charity event that is typically held in an offsite location to a physical audience of 1,000, but the redhotblue team adapted this to a broadcast across the nation to five-times that number! Also during the pandemic in particular, the agency noticed how non-experienced people have been feeling they have the capability to run their own social media channels. It seems the reality in most instances is there is a distinct lack of strategy and marketing acumen to approaching social media in this way. While the pandemic did have an impact on the digital landscape and more specifically social media, the agency found that it mainly benefited. Jody says, “The benefits to our industry have been phenomenal and have allowed opportunity that otherwise would have been out of reach in previous decades.” Now, the redhotblue team is focused on the future and is incredibly excited about expansion into new locations across the nation. Jody tells us more about what’s to come: “Sharing the wealth of knowledge and expertise we have fine-tuned during 25 years in business with clients is our focus. Helping businesses reach their full potential through marketing with a purpose and working with a team that has a keen sense of seeing beyond and the rungs on the board.” Company: redhotblue Contact: Jody Lee Euler Email: [email protected] Website: