8 APAC / 2020 Singapore Business Awards , Founded in 2000, YouGov is a UK listed company that has grown rapidly to match the need for more market information from organisations around the world. Having established itself in the UK, US and other European countries, its global footprint soon reached Singapore, to establish itself in APAC. The team at YouGov works tirelessly to supply a constant, and evolving, stream of accurate data and insights into what the world thinks, so that companies, governments and institutions are better able to serve their specific needs. This information is gathered from YouGov’s own panel database, sourced from over eight million individuals around the world. Spanning over forty markets, it provides thousands of data points on consumer attitudes, opinions and behaviour, and is stored for more than ten years in order to innovate the best research and analytic tools. This approach has proven incredibly successful, with YouGov regularly referenced by the press worldwide, and its prolific releasing of information has made it the most quoted research source in the UK. Since beginning operations, YouGov has used the internet to conduct its market research. The business model is, and always has been, based on the principle that this is a more accurate source than YouGov Research Data and Analytics Group of the Year 2020 Feb20374 The importance of data, and finding newways to analyse it, has become ever more imperative as businesses, politicians and consumers dependmore andmore on research tomake fact-based decisions. With one of the world’s largest research networks, YouGov Singapore has made a tremendous impact on the research industry and consumer market. We took a closer look to see what changes YouGov sees coming and how it plans to be part of that. traditional research methods. Unlike other companies, this digital approach has placed the company in good stead for the interoperability of its products and services, easily aligning them into a single system. As an organisation that operates across borders, high standards are essential to the business’ continued successes and it ensures that its panels are always engaged within a GDPR- permissioned environment, which is supported by secure ISO 27001 certificated operations. The entrepreneurial attitude that drove the company to Singapore has guided the business forward, with the shared values of accuracy, ethics and proven methodology allowing the team to trust each other and the work that is done. To ensure that the Singapore team can perform at peak efficiency, special efforts are made to encourage career development and learning opportunities throughout the year to advance existing skills and develop new ones. The future for the firm looks bright indeed, with previous investments in technology and products creating a platform for scalable profit generation. This preparation has allowed the company to deliver results that are consistently ahead of the rest of the market. The next stage of investment will see YouGov continuing to invest in its propriety products, with the aim of Contact Details Company: YouGov Singapore Contact: Julien Chevignon | CEO - Asia-Pacific Contact Email: [email protected] Website: https://sg.yougov.com/ consolidating what is on offer into one systematic platform that serves the data that YouGov is able to produce to its global clientele. This innovative platform is made of many different products, including the daily brand perception tracker, YouGov BrandIndex; and the media planning and segmentation tool, YouGov Profiles; while the market-leading YouGov Omnibus service provides a fast and cost- effective solution that reaches nationally representative and specialist samples. All YouGov data is delivered through YouGov Crunch, the most advanced analytics tool for research data, combining super-fast processing with drag-and-drop simplicity. In all, YouGov has made its mark throughout the data industry, and the impression it has made on Singapore is a major part of its expansion throughout the world. Its innovative approach has allowed it a tremendous advantage over the competition, and the team have yet to stop working this advantage for all that it is worth.