Australian Enterprise Awards 2023

Jan23360 Maz (Marylin) Schirmer is the mastermind behind Creatrix®, the revolutionary breakthrough healing programme that has been developed exclusively for women and is unlike any other programme on the planet. Utilising unique, powerful tools created especially for the female psychology, Maz and her company, UN-Institute of Women™ (UIW) are on a mission to certify life coaches, practitioners, and female leaders, to use Creatrix® (and Transformology®) as their programme of choice, so they can achieve exceptional results. Maz Schirmer has come a long way to get to where she is today, and she continues to prove that anything is possible as long as you have the right tools, understanding, education, and support in place. Maz has had her share of trauma throughout her life, and it was when she was in her thirties, after a wakeup call, that she took herself from being an unemployed checkout operator and abused single mother living in hiding with her four small children, to achieving what most women could only dream of. At the age of 32, Maz’s wakeup call came in the form of an epileptic fit, and it was this that caused her to turn her life around on a dime. This ‘wakeup call’ or ‘life awakening’ moment, triggered by shocking news or a near-tragic event, is a natural phenomenon of ‘coming into awareness, decision making, or realisation of the gravity of the fragility of mortality’. In that moment, Maz’s life flashed before her eyes, and things haven’t been the same for her since. She went on to achieve wealth and freedom, becoming number 1 in 10 countries in her own Fortune 500 company as a business woman, travelling the world and training women leaders in business success and personal development. However, she came to realise that something much deeper was sabotaging women, no matter what herself or her fellow top trainers taught, demonstrated, or role played to them – It was their selfdoubts and insecurities that sabotaged them most. Maz realised even the best of the best programmes were not sustainable for at least 8-9 (if not more) of the women they trained. Even after 15 years of bringing them the best or newest mindset shifting programmes available. Maz walked away from all of it when she realised the teachings from even the best-selling success authors of all time – such as goal setting, plan your work and work your plan, compartmentalise, consistency being the keys to success – were designed by men, and that they simply don’t work for most women. Successful women would share that despite this coaching not working for them, they were still teaching it to others, because they were told they were exceptions to the rule, like Maz was, and that they would be all the more successful if they did what they taught. From Maz’s experience of ‘empowerment’ methods, timeline processes, EFT, other tools including NLP (Neuro Linguistic Programming), and even using body language, these originated when it was mostly men who needed them, and so they were the ones who came up with them. Maz realised the designs of these training processes didn’t work well enough to sustain in women – and that they can also cause damage to women’s nervous systems! – yet they are still taught to them, and then these women go on to teach them to other women, just like Maz had been doing. Body language experts teaching these haven’t consulted with women to understand how these may differ if applied to a woman. For example, crossed arms meaning closed body language – telling women to never fold their arms in business dealings, although it can cause them to feel exposed or even unsafe. There are many reasons specific to women for doing this, such as being cold, protective, hiding breasts more visible in the cold, holding them up, or pulling them together. Maz has proven how ineffective these teachings are for women by identifying that there really is a biological difference based on the reproductive organs a woman is born with; these affect the female brain, including hormones and mind processes. The truth is these one-size-fitsall processes and teachings simply don’t fit female needs, Most Innovative Female Empowerment Program 2023: Creatrix®