Providing individualised services tailored to the needs of its clients’ businesses, Gould Marketing is a one-stop shop for marketing services. Able to help businesses of all shapes and sizes, the company is client-focused and dedicated to the work it does. Here, we speak to Director of Gould Marketing, Samantha Gould, about her experience, how she helps her clients, and how the marketing landscape is changing in the modern day. Best SME Marketing Agency 2023 - Queensland With more than 28 years of experience in social media and marketing, Gould Marketing is a full-service marketing agency which works closely with businesses to help them achieve their goals and reach their targets. Working with a range of different types of businesses, from big retail brands like Howards Storage World to non-profit organisations like House With No Steps (now known as Aruma), Gould Marketing offers many different marketing services for all business types. It understands that all businesses are different, so it offers tailored packages to suit the needs of each client. From digital marketing services such as Google analytics and social media management to more traditional methods like design, printing and radio advertisement, Gould Marketing truly offers it all. Director of Gould Marketing, Samantha Gould, began her career in Sydney where she gained experience in marketing at a storage company, a ceramic manufacturing company, and a surfing and skateboarding clothing brand. Even 28 years later, she is still passionate about what she does. “I live and breathe marketing,” she says. “The digital landscape is ever-changing and it’s a stimulating challenge to keep up with the latest trends. I keep up-to-date with the changes so my clients don’t have to and, together, we achieve the best result for their business.” While maintaining a fulltime job, Samantha studied for her Diploma in Marketing Management. Being a certified practicing marketer with the Australian Marketing Institute and holding memberships in professional bodies such as the Social Media Marketing Jan23379 Society, she is highly qualified in her field. In 2015, she established her own firm and soon relocated the business to the Fraser Coast in Queensland. “Given the nature of marketing work, my team is able to help businesses all around Australia, and the world, from our base in Hervey Bay,” she comments. Samantha has been involved in digital marketing since its early days and has seen it change the marketing landscape drastically, so she has witnessed the impact it has had on different businesses. “Digital marketing has given small businesses a platform to showcase themselves to consumers without hefty costs,” she reports. Gould Marketing helps clients build a brand identity and increase engagement with customers both online and offline, boosting their public profile. For companies who don’t have time to manage their social media or work on marketing campaigns, particularly small to medium sized business owners without an inhouse marketing team, working with an agency can be a great option. Samantha notes, “They need to focus on the delivery of their products and services, not on maintaining a Facebook or Instagram account.” She continues, “It’s a time-consuming task to use social media channels to build and strengthen a business’s customer base and that’s where we can help.” The company’s missions are to provide outstanding marketing services to clients and help them achieve business growth through market intelligence, creativity, and strategic vision. Gould Marketing also aims to aid the growth of small to medium sized businesses in particular. “The marketing tactics I learned working for large corporations can equally be applied to small businesses to give them a loud voice and a strong brand identity.” As a result, Gould Marketing helps businesses show their creative side through videos on social media. Samantha comments, “We film, edit and post videos for clients but also have some business owners who do their own filming and then send the video to us to add music and special effects.” With clients at the centre of everything it does, the team at Gould Marketing is friendly, hardworking, and dedicated to helping businesses reach their full potential. The company understands that some business owners have no idea where to start, but that’s where Gould Marketing can step in to help. There is no marketing related question they can’t ask the team. This customer focus is evident in the positive feedback the company receives from its clients. As a result of the outstanding services the company provides, Gould Marketing has won Best SME Marketing Agency, Queensland, in the 2023 Australian Enterprise Awards. Contact: Samantha Gould Company: Gould Marketing Web Address: gouldmarketing.com.au
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