Australian Enterprise Awards 2023

Mar22270 DMeacr2 2 523750 With unique and innovative dishes, OMI is redefining Japanese cuisine by utilising unique flavour combinations to set itself apart from competitors. Guided by its tagline “Japanese Done Different”, it offers a one-of-a-kind menu with high-quality dishes that has driven its success and rapid growth since it opened. Since 2017, OMI Group has been bringing people together over food with six hospitality brands - OMI, Local Hero Singapore, Shiro Tea, Privé Chef, KZO, and Thai Capella. The company has experienced rapid growth and now has 18 physical outlets across Australia. Its expansion is incredibly impressive given the fact that two of its years were affected by Covid-19 lockdowns. OMI Group even experienced a 125% growth from 2021 to 2022, increasing from eight to 18 outlets in total. Exceptional Quality OMI Group’s notable brand OMI, is an award-winning Japanese restaurant chain. It offers customers the opportunity to experience the taste of wagyu. Targeting a niche market of customers who enjoy restaurant quality cuisine at value for money prices, the company sources high grade wagyu from the finest local suppliers in Australia - Sher Wagyu, Blackmore, and Robbins Island. Differentiated Concept Differentiating itself from traditional Japanese restaurants, OMI’s dishes are innovative with a range of exciting flavour options. It offers sauces with Asian flavours like Salted Egg and Western flavours like Black Truffle. As a result of its unique concept, it has been able to rapidly expand and open new locations in prime areas, even in shopping malls which have existing Japanese restaurants. Research & Development Chef Team OMI’s menu development is done by a team of chefs who drive the success of the brand behind the scenes. Although developed by chefs, every dish is developed to be SOP-driven, non-chef dependent and easy to operate at the outlet level. The complicated processes are done by the Central Kitchen which then distributes to all outlets in OMI Group. This ensures consistency in taste and quality always. Multi-Award Winning Since its inception, OMI immediately got media attention and has not backed down ever since. Most recently, OMI was awarded the “Emerging Franchisor of the Year 2023” by Franchise Council Australia. Previously, it was voted “Best Japanese Restaurant 2020” by customers in Victoria, “Most Popular Japanese Restaurant 2022” by World Gourmet, and finalist for “Franchisor of the Year 2022” by Franchise Licensing Association Singapore. It has also been featured by Channel 7, Hong Kong’s TVB, Singapore’s Mediacorp Channel 8, The Age, Herald Sun and got over 150 influencer reviews within the first month of opening. Robust Franchise Model OMI’s established Franchise System is easy to operate and offers good support for franchisees. To attest to this, it has a franchisee who already owns five outlets across three brands in a span of two years. OMI plans for further rapid expansion via the franchise model, with nationwide and international opportunities available. OMI Group has 17 outlets in Victoria, one outlet in Canberra and is going to open its first outlet in Sydney and first overseas outlet in Kuala Lumpur Malaysia this year. Engaging and enticing its customers with creative menu ideas, OMI is a unique restaurant producing high quality dishes. Winning Best Japanese Restaurant, Victoria in the Australian Enterprise Awards 2023 is a promising start to the year for the company. Considering its outstanding growth in recent years despite the pandemic, there is no doubt that OMI Group will continue to thrive and grow in the years to come. Company: OMI Group Web Address: Best Japanese Restaurant 2023 - Victoria