Wine Retailer of the Year - China
CHEERS is a multi-award winning franchise wine retail chain which makes wine drinking accessible, fun and affordable for a young target group. With 60+ offline stores, attached O2O apps, with social- and E-commerce channels, CHEERS offers an Ecosystem from supplier to consumers. Claudia Masüger, from Switzerland is the founder. Her will to go beyond borders, her passion for people, her family´s wine background and her sensibility for the market has made her one of the figure heads of the Chinese wine market. Claudia believes that with passion, persistence and peace of mind one can conquer every challenge.