Hundreds of thousands of people have used Shopify since its early 2000s to fulfil their e-commerce needs. It’s currently the gold standard for e-commerce integrations into small businesses. However, a new Australian platform, Neto, is now trying to compete with Shopify. Is it bringing something new to the online transaction scenario, or is it just another low-budget Shopify rip-off? Let’s find out.


What Is Shopify?

Currently, Shopify is the most popular e-commerce integration platform available online. It offers many easy-to-use designs and templates on which you can build your online and offline shops around. Shopify is to online store owners what WordPress is to web developers. It is easy to use and has been perfected over the years to make e-commerce integration seamless and easy for Shopify designers.


What Is Neto?

Neto is the Australian competitor of Shopify. It is the only B2B Australian e-commerce platform, and the Australian population currently favours it. There are already thousands of Australian stores using Neto to integrate ecommerce into their platforms. It aims to make online transactions seamless and efficient for merchants and customers alike.

Neto is now also getting international recognition, and people have begun using it for their online platforms. It offers all the necessary POS, inventory management, and order management features.


Differences Between Shopify And Neto

While Shopify and Neto are competitors and have quite a few similarities, certain differences set the two apart. These include the following:

Signing up

It is easy to sign-up for both platforms. You will need to provide very basic information, such as the name of your business and the email address. After which, you’ll be directed right to the platform, and you can begin working. There are no significant differences between the sign-up process of both.

Payment Plans

You can start using Shopify and Neto both by first using their 14-day free trial. The trial will give you insight into what both platforms have to offer you, and you can make use of some of their free features. Only when you are satisfied with what you are getting should you then make a proper payment and choose a plan for the platform of your choice.

Both Shopify and Neto offer three different payment plans for their users. The standard starting price of the Shopify plan is slightly lower than that of the Neto plan. However, Shopify charges a certain amount for every transaction you make through their service. Neto, on the other hand, does not deduct these external charges.

Both platforms offer unlimited products on the websites, and therefore there is no extra charge for adding more products.

Neto does charge an extra fee for Amazon integration into their platform, though. This extra fee could be quite the deal-breaker since Shopify offers Amazon integration for free.


Shopify has many themes for merchants, and they keep updating them every day. Besides that, Shopify also has some very functional free themes and designs that merchants can easily use.

Neto does not have as many themes and designs as Shopify, and of the themes they do have, not many are free. So selecting a good theme on Neto will generally be pricier than selecting a theme for Shopify.

Shopify and Neto themes and designs are also available on third-party websites.
It is also easy to modify and develop your own themes on Shopify, even if you have minimum coding skills. For Neto, you will need to hire a developer to modify the themes and customise them to your liking.


The Shopify interface is minimalistic, easy to use, and easily understood. You can access all the stats and the order inquiries from your dashboard, and the minimalist outlook makes it easy to manage a Shopify platform.
Neto’s dashboard is slightly more cluttered and complex since you have sales and comparison stats on the main page. This makes the Neto dashboard slightly trickier to navigate, but it is also quite easy to use once you’ve adjusted to it.

E-Commerce Integration

If you have a website or a Facebook page, you can integrate Shopify into the page, and it will help you add transactional features. You can even use Shopify for Amazon and eBay.

People can use Neto in many ways to integrate online shopping on their platform. Neto provides merchants with an online store, Amazon and eBay integration, a POS system, wholesale and B2B integration, and many other options as well.

In some ways, Neto’s online shopping integration offers more easily available options than a Shopify store.

Customer Support

With both platforms, you can easily have customers added to your database once they have completed a purchase from you. Other than that, you can also modify the customer database, adding and removing customers as needed.

Both platforms also allow the integration of loyalty programs and reward points, which can help retain their customer base.

Customers on both platforms can also track their own order history as well.


Both Neto and Shopify order easy inventory management options where the inventory count is automatically adjusted and items that are no longer in stock are removed. There is also automatic currency conversion on both platforms, which means people around the globe can easily use it.

You can also use Shopify to automatically track incoming inventory, such as new shipments, which will help with the automatic inventory updates.

The Neto inventory management system is slightly less automated, and you have to add new stock to the inventory and make a lot of updates on your own. All these updates are easy to make and will likely be automated in the near future.



Shopify and Neto are both trustworthy e-commerce integration platforms. They are easily integrated on any page and offer many distinct features.
Shopify has been around for a long time now, so its features are easier to use, and the platform is slightly easier to manage. Even though Neto is newer, it is quickly gaining traction and will be giving Shopify quite stiff competition in the long run.