September 2017

30 APAC / September 2017 , 1701AP03 Brand Enhancement Through Innovative Dispensing Afa Dispensing (Afa) is a world leader in technologically advanced liquid dispensing systems. We profile the firmas we look to find out more about its success and services. Incorporated in 1965, and headquartered in the Netherlands, Afa is a leading developer and global supplier of technology-rich, liquid dispensing products. The company is also the preferred supplier of many well-renowned, high-profile brands in a variety of services, including home and garden care, food, beverage and other packaged goods. Starting out as a custom injection-molder, the firm started to produce its own products and became the first company to offer the trigger sprayer in Europe. Since then, Afa has continued to place a focus on developing proprietary technologies which enable it to offer unique, liquid dispensing products to the global markets. Regarding its latest project, the company’s propellant-free bottle and spray platform, Flair and Flairosol, is the most advanced and wide range alternative to aerosol and pressurized packages. The industry is ever evolving and dispensing packages are becoming more and more common, and therefore, branded products are coming under increased competition from private labels. The firm provides this solution by applying its proprietary technologies as a platform for developing news ways to dispense all types of products, including liquids, beverages and even soft food products. Clients are often satisfied by not only the product but also the service they receive from Afa. Customers are offered a comprehensive solution, combining the service of Afa’s renowned Liquid Dispensing R&D Center, and its mass- production capabilities, plus its customer care on three continents, which create an enlightening, creative and satisfying experience from the moment the customer is first engaged with the company. Possessing an ability to offer dispensing solutions which enrich its customers’ brands, is a function of Afa’s innovation philosophy, where it focuses on separating the liquid from its propellant, resulting in the product achieving control over the liquid flow and its dispensing. As such, all of the company’s products are based on its proprietary bottle and dispenser platforms, which give the product designer great flexibility in terms of controlling the liquid and determining its intensity, as well as the timing and location of its interaction with the propellant medium. Subsequently, the products that use Afa’s dispensing packages provide greater value to the consumer, resulting in a longer shelf life and a dip free experience. The innovation of Afa in regard to these products is something mirrored throughout all the company’s techniques in ensuring it delivers the best possible products and service to clients. Overall, it is clear why Afa is one of the leaders in the market, providing excellent products, services and satisfaction to clients and customers alike. In an ever evolving industry, it can be hard for companies to stay ahead of developments, but Afa and its vast array of experienced and knowledgeable employees all contribute to the firm’s overwhelming success. Innovation and ambition are clear reasons why Afa Dispensing is so successful.