APAC Issue Q4 2019
26 APAC / Issue Q4 2019 , Going Above and Beyond Splio raises 10million euros to power the New Loyalty Economy in Europe and China. The firm is revolutionising customer marketing by launching the New Loyalty Economy to offer brands the ability to include every consumer in the same dynamic engagement. On the 24th September, Splio announced the closing of an additional € 10M funding round led by Ring Capital, a fund specialised in financing French Tech scale-ups, with the participation of Swen Capital Partners and Splio’s historic investors, BPI France and Amundi PEF. The company, which has offices in Europe and in China, presently offers a SaaS New Loyalty marketing platform, used by over 500 brands in eight different industries, including the brands The Kooples, FNAC, Le Slip Français, Big Fernand, GiFi, Maty, and Longchamp. Splio raised € 10M to accelerate its product development and international growth. Building upon this fundraising and the investors’ continued trust, Splio will further invest in its R&D teams to support its international growth by offering European and Chinese markets an innovative marketing platform that addresses new generations of consumer behaviours. “Splio convinced us with its vision for the future of brand loyalty and customer relationships. With this fundraising, we want to further support Splio’s growth and keep investing in the platform that serves this vision. Boasting a mature business model, a strategic positioning, and an ambitious internationalisation plan, Splio is at the heart of Ring Capital’s strategy,” affirms Nicolas Celier, Co-founder of Ring Capital. “Splio is proud to open the doors of the New Loyalty Economy to brands that want to make a difference in a time of hyper- choice, ultra-digitalisation, and mobile-first priorities. Splio is offering a new kind of approach that covers all customer relationship needs,” announces Mireille Messine, CEO of Splio. Splio added more than 30% new brands in 2019 including Vivarte Group (Minelli, San Marina, Caroll), the restaurant chain Big Fernand, L’Oréal Luxe, and Made in Design, and aims to accompany them in the era of the New Loyalty Economy with its New Loyalty marketing platform. “With Splio, we provide all organisations with the ability to digitalise their ticketing, like the Atelier des Lumières in Paris, as well as engage in personalised communications via push wallet notifications with all the visitors” comments Alexandre Poltoratzsky, Sales Director at Vivaticket. “Splio has proven to be the ideal platform to create transactional as well as relational loyalty programs, allowing us to attribute loyalty points for every on & offline interaction with our customers,” declares Davide Basile, Marketing and Communications Director at Wycon Cosmetics, a growing international Italian cosmetics brand.
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