makes an appearance, with the 100ml bottle being priced competitively at $277 AUD. Launched in 2006, the fragrance has become a recognisable and sought-after product, with its sultry tones making it an incredibly unique scent for women. Straying away from the typical sweet and floral scents, Black Orchid combines an aromatic formula of black truffle, black plum, patchouli and, of course, black orchid, to create an unforgettable perfume. In the men’s range, Beauty Affairs advertises Paco Rabanne, Penhaligon’s, and Versace. For $499 AUD, buyers can indulge in the woody undertones of Creed’s Viking scent. Launched in 2021 by Olivier and Erwin Creed, the fragrance harbours top notes of mandarin orange, pink pepper, lemon, and bergamot, which is blended with base tones of vetiver, sandalwood, cedar, olibanum, and patchouli. The fragrance is a pleasant addition to the Creed line, of which many of its fragrances feature on Beauty Affairs and can be described as an elegant and fresh aroma. Yet if fragrances and skincare aren’t what you’re looking for, Beauty Affairs possesses an overwhelming amount of haircare, health and wellness, and cosmetic products. Hair straighteners, beauty supplements, concealers, and more, are all highlighted on the website. It is safe to say that when Beauty Affairs names itself as a ‘one-stop shop’ it is a completely accurate statement. Quite simply, it is Australia’s leading online authority on all things luxury and cosmetics related. Consistently the company goes above and beyond the call of duty in order to infuse luxury into its clients’ lives – and this includes its VIP member deals. Using luxury skincare is one thing but indulging in a world of luxury treatments is another. As a Beauty Affairs VIP member, youwill be invited to experience one of Sydney’s best noninvasive luxury treatment spas as an exclusive offer. These deals are only available via the VIP package and cannot be found elsewhere, and the luxury packages must be booked through Beauty Affairs. Moreover, the experience in its entirety can be personalised, involving skin treatments and products that suit the customer’s skin. The treatments take place in a single treatment bed room and are carried out by highly qualified and professional aestheticians, ensuring a relaxing, attentive, and comfortable experience. Indeed, each of the treatment partners has been handselected by Beauty Affairs for their level of customer service, knowledge, and most importantly, luxury experience. Many that have taken this offer have complimented the service, leaving it numerous five-star reviews. Jenny R., a VIP member who completed the offer, left a testimonial stating, ‘Highly recommend! The staff are very professional and understanding of my sensitive skin. Their beautician does the most relaxing treatments – my skin is supple and settled after any treatment.’ Furthermore, Beauty Affairs has designed an awards scheme that allows members to build up a collection of points by completing tasks. For example, adding your birthday will give you 200 points, and leaving a product review awards 500. These points add up quickly and can be redeemed in return for a discount – 500 points can be exchanged for $5 AUD off your order, and 2000 for $20 AUD. When redeemed, the customer will receive a code that they can use during the checkout process. Beauty Affairs could not have made the process any simpler, it is quick, easy, and streamlined, and perhaps best of all, it provides a great incentive for customers to buy the products that they have been eyeing up. If the customer is in need of any further assistance, they can refer to the company’s blog or social media pages. Filled with helpful articles such as Does Lash Serum Actually Work? and Everything You Need to Know About Azelaic Acid, the blog acts as a magnificent guide to skincare and skin issues. It features advice, recommendations, and information surrounding common skin issues, and serves as that little extra push for clients hesitant about purchasing luxury skincare. Being able to educate customers about skincare by using high-performance beauty products from around the world as examples elevates Beauty Affairs head and shoulders above the competition, making them the obvious choice for the luxury skincare & cosmetics connoisseur. However, for more visual learners, the Beauty Affairs TikTok page serves as a treat. Since its creation, the account has amassed over 22 thousand followers and 78 thousand likes, all pouring in from skincare fanatics from around the globe. Featuring short videos about skincare hacks, peptides, cleansing, skin types, and recommendations – the list is endless – the TikTok page is a crash course in all things skincare. In addition, the page deconstructs the common lies and myths shared by skincare brands and consumers, including the claim of products being ‘chemical-free.’ Dozens of the videos have gone viral, with some garnering hundreds of thousands of views. The most popular video is titled Skincare Mistakes Volume 1 and has received 458 thousand views and over 30 thousand likes – the video teaches to apply oil after moisturiser, to apply retinol if needed as it is beneficial for skin rehabilitation, and to not wash your face with hot water. The company’s online presence alongside its devotion to quality has placed it at an advantage in a booming market. According to Statista, the global skincare market is expected to be worth around 189.3 billion U.S. dollars by 2025 and, in 2022, is currently estimated to be standing at 163.5 billion USD. This dramatic growth can be attributed to the shift in the skincare consumer base. In recent years skincare has seen its audience become younger and younger as people are becoming increasingly aware of its benefits, particularly in terms of anti-aging solutions. Contrasting this, the global cosmetics market decreased to 85.8 billion U.S. dollars in 2020, however, according to the Statista Consumer Market Outlook, it is estimated that revenue will begin to increase over the next few years, and by 2025 reach over 122 billion U.S dollars annually. Beauty Affairs biggest advantage? Its devotion to pleasing customers. The power of the customer cannot be underestimated, especially in a cutthroat industry such as cosmetics. In essence, the customer is what guarantees the company’s survival, and if it can capture their loyalty then it is set for long-term success. Beauty Affairs has been successful in this endeavour, satisfying customers across the globe, and this is reflected in the reviews of the company. Maintaining a five-star rating on Google Reviews and Facebook, the company has clearly cultivated a positive reputation. In one review, Madeline De Neeve stated, ‘The overall experience was absolutely stellar, don’t think it can be better than this.’ Meanwhile, Isabelle Seddon summed Beauty Affairs up as, ‘undeniably superior to the rest.’ Consequently, it is blatant that Beauty Affairs is the premium source for online luxury skincare services, and it has certainly earned the title of Most Innovative Luxury Beauty eTailer 2022. There is no doubt that at Beauty Affairs the customer experience comes first, and that it works to provide an unbeatable experience that is educational, elegant, and efficient. Henceforth, Beauty Affairs has accomplished its mission. Contact: Elly Agronov Company: Beauty Affairs Web: www.beautyaffairs.com.au Whilst Beauty Affairs works to curate the best luxury brands and products all in one place, it also places an enormous emphasis on education – not every skincare product will work for your skin type.