Q3 2022

Jan22686 Most Innovative Luxury Beauty eTailer 2022 ‘Luxury delivers always,’ is the motto that influences every element of Beauty Affairs’ business – from the products it provides, to the way the website operates, the company exudes luxury. Henceforth, customers always come back for more, be it for the excellent customer service or the company’s vast inventory of skincare and cosmetics. Chanel, Elizabeth Arden, and Versace are just a taste of the near epicurean brands that BeautyAffairs prides itself on carrying – therefore, join us as we delve into a world filled with opulence and glamour. What’s your skin type? Combination, dry, or oily? Whatever it may be, Beauty Affairs has the right products for you. From luxury skincare to cosmetics and fragrances, Beauty Affairs boasts an impressive array of products, including Armani perfumes, Elizabeth Arden’s range of premium skincare, and Dior’s opulent cosmetics. Indeed, Beauty Affairs caters to a multitude of clients with a primary focus on upmarket customers. However, the key aim, no matter who the customer is or what their basket includes, is to provide its customers with a true, enhanced beauty affair. Luxury is simply at the heart of Beauty Affairs. From the moment you log in to the site to the moment you check out, each element is optimised, seamless, and glamorous, providing a one-stop online shop for high-end cosmetics and skincare products. Every detail of the customer experience is carefully thought through: shipping is expedited with same-day dispatch for orders placed before 1PMAEDT, orders are carefully wrapped in bespoke tissue-paper and customised packaging, and samples are added to orders to create a top-shelf experience. However, Beauty Affairs understands that these products aren’t within everyone’s budgets – some can’t afford to spend money on products that won’t work for them – therefore, it has created a method that ensures accessibility called Try Before You Buy Upon utilising the skincare analysis tool, the customer has the option to obtain some complimentary skincare pots. The only cost the customer faces is the price of shipping and packaging. For $19.95 AUD clients are provided with three Luxury Mini Jars that contain 2.5gr of the original product – this includes brands such as Dermalogica and SK-II, whose products can reach up to $379.00 AUD. This is perfect for those who want just a little taste of luxury beauty before committing to a full-sized skincare routine, plus incentivises shoppers by allowing them to use that $19.95 against the full-sized products once they’ve decided to make a purchase. Of course, this ties in with the company’s belief that luxury skincare should be personalised, accessible, and, most importantly, effective. Whilst Beauty Affairs works to curate the best luxury brands and products all in one place, it also places an enormous emphasis on education – not every skincare product will work for your skin type. It is vital to choose products that work for your skin. Beauty Affairs has invested a great amount into supplying authentic, science-based education from its global beauty experts, and be it via the blog or the skin analysis, provides a vast amount of information on the best skin care routines for a range of skin types. Additionally, Beauty Affairs truly believes in the products it supplies. Whilst many brands on the market feature the same ingredients, there is nothing quite like the results and experiences that luxury products can create. Using luxury products can guarantee an overall superior experience – not only in the results they can provide, but with the way they feel on the skin, the way they smell, and the way they are capable of brightening a bad mood. The decision to use luxury products is a responsible one, almost always guaranteeing that the product is cruelty-free, vegan, and sustainable, and, perhaps more importantly, luxury skincare offers a sensational experience that cannot be foundelsewhere. As the company states, ‘luxury delivers always.’ Home to over 70 brands, Beauty Affairs hosts the best of the best – skincare titans that have become globally renowned for their upmarket ranges and effective products. Elizabeth Arden, for example, is one of the most prestigious and oldest luxury skincare and cosmetics brands on the market. Founded in 1910 as Red Door, the company passed through numerous hands, before being purchased in 2003 by FFI for $225 million USD. It was here that the company gained its iconic name which it acquired from Elizabeth Arden (1881-1966), the founder of the company. In 2016 the company was taken over by Revlon, and at this time it was estimated to have annual gross sales amounting to over $3 billion USD. ElizabethArden’s products have grown to be incredibly popular, particularly in recent years due to the boom in skincare popularity. Numerous products are available on the Beauty Affairs website, including the Elizabeth Arden Prevage® Anti-Aging Daily Serum, the Elizabeth Arden Retinol Ceramide Capsules Line Erasing Night Serum, and the Elizabeth Arden Ceramide Youth Restoring Essence. Aside from a plethora of skincare products, BeautyAffairs supplies designer perfumes in abundance. Women’s, men’s, and unisex fragrances are all available through the website, featuring deluxe brands like Dolce & Gabbana, Bulgari, and Yves Saint Laurent. Tom Ford’s Black Orchid also However, the key aim, no matter who the customer is or what their basket includes, is to provide its customers with a true, enhanced beauty affair.

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