Q3 2022

May22239 Avin Ong is the Founder, Chairman and CEO of the Fredley Group of Companies, a Philippines-based master franchise collection of over 250 restaurant and café branches operating nationwide with more than 2,000 employees and nine separate brands. These include on-the-go food brands such as New York Fries and Dips, Liang Crispy Roll, and Macao Imperial Tea. As Avin sees such outstanding success within the APAC CEO of the Year Awards 2022, we take a closer look the group and his career. 28-year-old Avin Ong is the self-made entrepreneur behind the flourishing food empire that is the Fredley Group of Companies. Stemming from a light bulb moment during a family meal at a Japanese restaurant in 2014, Avin had been wanting to come up with a business idea that could make the most of his knowledge and experience. A real foodie with taking risks as his mantra, Avin’s ambitious idea was to open his own restaurant. He started his business the very next day, a project that would soon come to move mountains. Having grown up a scholar, Avin got himself into tutoring at the age of seven, alongside selling fruit shakes at the wet market to support his family who were very poor. With this having instilled a strong work ethic in him, Avin now has double MBAs, an honours degree from De La Salle University, global experience with Deutsche Bank, and is a highly successful business owner. Knowing what it’s like to have nothing, Avin’s ultimate mission is to give back to the community in any way he can. Avin has a compassion and empathy that shines through in his devotion to providing mentoring, education and food to children as part of Childhopes’ Street Education and Protection Programme. Avin is frustrated by the Philippines’ serious struggle with poverty and he wants to change people’s lives for the better. He is able to do this, too, through the Fredley Group of Companies’ dedicated focus on its social responsibility. Avin’s companies employ Filipinos with disabilities, and their Employee Rewards Programmes help with expenses and tuition fees for their children. The Fredley Foundation will soon be launched to provide education scholarships and career opportunities to the less fortunate. Avin is a very hands-on CEO who visits his branches weekly to try out different products and services from the customer’s perspective. Putting job titles aside, he takes the opportunity to speak to everyone honestly and openly – managers, servers, dishwashers, and customers – to discover their insights and challenges. Avin sees it as very important to understand how his brands can be doing better for their customers and employees. It is this commitment to continuously improving products and service that Fredley Group of Companies’ top-performing brand, Macao Imperial Tea has seen such rapid expansion under Avin’s leadership. Because of the exceptional work of Avin and his teams, Macao Imperial Tea has grown from just four branches in 2018 to 230 across the country in 2021. And it doesn’t stop there. The future couldn’t look brighter for Avin and the Fredley Group of Companies as it continues to conquer the food industry, establishing new brands and expanding those already existing, by delivering optimal service to customers, taking great care of employees, and changing the lives of many for the better. Company: Fredley Group of Companies Contact: Avin Ong Email: [email protected] Web: www.fredleygroup.com Most Innovative Food Services CEO (South East Asia): Avin Ong Mar22779