Q3 2021

APAC / Issue Q3 2021 23 , Apr21526 Eye of the Beholder Beauty, so the saying goes, is in the eye of the beholder. Nestled in the heart of Singapore, the teambehind Queen’s Market work tirelessly to bring Japanese beauty standards to an international audience. Their work has brought them incredible success in the South East Asia Business Awards 2021, where the organisationwas named Beauty Consultancy Firmof the Year – Singapore. We take a closer look at how they have thrived over the years, in spite of the challenges of the COVID-19 pandemic. No two people see beauty in exactly the same way. For those in Singapore, the Japanese standards of beauty and health are some of the highest that the world has to offer. The team behind Queen’s Market provides this impressive quality to all of their clients, ensuring that they always feel safe and secure in their own skill. Since being established a decade ago, Queen’s Market has built a name for itself as one of the top trusted Japanese beauty companies in the region, offering services that appeal not only to those within Singapore, but on an international basis. The team provide a range of detox beauty treatments, as well as reliable and safe Japanese beauty products and supplements that demonstrate the appeal of what the country has to offer. With beauty being such an objective industry, the team take a similarly personalised approach to their work. They build rapport and trust with their customers so that they feel relaxed and welcomed into the space. Part of the key to this success comes from the team’s collaboration with the mental health sector, offering experienced therapists who can take a holistic approach to what a customer might need to truly feel like themselves. The challenge of COVID-19 to this approach is obvious, however. To ensure that customers continued to feel safe, the team had to adapt quickly to higher standards of hygiene and rapidly-changing laws. The team did have to shut down during the pandemic, thanks to a circuit break lockdown, but throughout were able to offer professional homecare products from their new online shop. This shop is more than just a window into what items are on offer, providing a home for various videos which teach people how to use their newly acquired beauty products to the best of their abilities. The customers who turn to Queen’s Market do so because of their knowledge of the world. They are incredibly well-travelled and able to distinguish truly great artistic ability. As such, the Queen’s Market team has pulled together some of the most experienced Japanese beauty consultants in order to deliver true Japanese service and treatments at all times. This love for Japan, shared not just throughout the company, but through the people of Singapore, is at the heart of what the team offers and is why they have been able to achieve such incredible success. Looking ahead, the team are exploring new ventures and avenues through which they can achieve new and outstanding standards of beauty. The role of stem cells, or genomic analysis, in treatments and products is one which is only just coming to light, but is sure to become a core service offered by the team. It is one which is rare to see in Singapore, but makes the team all the more determined that their clients will be able to access it. When you think of Queen’s Market, think of a team who’s simple aim is to provide the best beauty treatment or the best homecare products though attentive consultation within a salon environment. The team have been able to achieve this despite the difficulties of 2020 and 2021, and are certain to broaden their markets throughout South East Asia as restrictions begin to life. Company: Queen’s Market Email: [email protected] Web Address: https://www.queensmarket.sg/