May22239 Jan23708 Located in a regional city in Australia, redhotblue is a creative agency famed for its unique and unconventional approach to marketing. Founded by Jody Lee Euler over 25 years ago, her tenacious spirit and ingenious approach to marketing has positioned her agency in a league of its own and has led to their recent crowning as Creative Agency of the Year 2023 [Central Queensland] - The Australian Enterprise Awards. With their anti-cookie cutter approach, the team continuously challenge the status quo and embrace the power of creativity with their range of campaigns featuring everywhere from local billboards, to alongside brands such as McDonalds, Adidas, and Dove on Ads of the World. No stranger to competition and crowded markets, Jody knew early on in her business that she had to take a leap of faith to stand out in the industry and she now coaches her clients to do the same. “I’ve never been one to follow the crowd and this philosophy is ingrained in my business… and how we work with our clients. Our focus is on supporting clients to embrace a willingness to take risks and try new directions, they learn very fast that true change requires bravery and trust,” she said. The multi award-winning agency has propelled brands forward from concept to international markets, and Jody said that it came down to their strategic planning - long before creative execution took place. “There are so many unseen aspects to marketing, and we begin by working closely to understand our client’s brand, goals and audience. Often clients come to us with a plan in mind and we’re not afraid to challenge their thinking to achieve results that eventually speak for themselves, but it can be scary and confronting for some clients,” she said. Jody reflected on her own experiences building multiple businesses and the challenges that came from working on concepts that had deep emotional attachment. “Marketing is both rewarding and tough. We often play devil’s advocate by redirecting clients away from what they perceive as correct and reminding them that their brand, messaging, creativity, and placement must speak to their audience, who may have very different demographics, dreams, and interests to them. It’s easy to make things complicated, it’s much harder to create simplicity that delivers results. It’s a long-term process that requires pushing boundaries and regular re-adjustment, particularly with established brands that know they need to change but struggle to get out of their own way – when they trust in us, that’s when the magic really happens,” she said. The redhotblue team prides themselves on embracing the power of creativity, regardless of whether the client is a mining giant undergoing a re-brand, or a police department with a domestic violence education campaign, every job is approached with purpose and intent. One of the most exciting changes that redhotblue has experienced in recent years is the digital evolution that has broken down geographical boundaries. This has changed the impact and diversity of client work within the agency and has also changed client’s perspectives on locationbased services. When Jody opened redhotblue’s doors back in 1997, it was a very different business landscape to what it is today and while redhotblue has evolved with the trends and the era of digital marketing – the team have retained its core values and traditional customer service that makes the agency truly special. Jody said that it came back to one of her favourite quotes by Stephen Covey, that states, ‘the greatest problem with communication is we don’t listen to understand - we listen to reply’ and her team has applied this learning to understanding every aspect of a client’s business and its goals, before diving into strategic creative solutions. With endless marketing tools and options available in the market, including social media, email marketing, events, graphic design, advertising, and digital marketing, the redhotblue team is well-versed at considering all options and pitching strategic creative plans that cover all bases, while being unique to every client. Together with their tagline ‘intelligent creativity’, redhotblue’s process sets them apart in the market and supports their leftof-centre, colourful, and dynamic campaigns with outstanding results and raving reviews. “An interstate client recently said that the biggest difference she experienced with working with redhotblue was our ability to truly listen and understand her brand on an intimate level, and then piece together the missing parts. She had been unable to find that level of expertise and connection with other agencies. She commented that working remotely was a seamless experience and that it felt like the redhotblue team was integrated effortlessly within her business. We’re always our client’s biggest advocates. Marketing is not only about getting deep into the psychology and habits of a client’s audience, but also fostering the integrity of a brand and ensuring its true authenticity shines through. That is always our number one priority,” she said. Company: redhotblue Contact: Jody Lee Euler Email: [email protected] Webs: www.redhotblue.com.au Intelligent Creativity “I’ve never been one to follow the crowd and this philosophy is ingrained in my business… and how we work with our clients. Our focus is on supporting clients to embrace a willingness to take risks and try new directions, they learn very fast that true change requires bravery and trust,” she said.
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