APAC Insider- Q1 2024 As Malaysia’s largest distributor of premier pet food and products, Avant Pet Resources has existed at the forefront of the market since soon after its establishment back in 2010, with the company taking pride in having assembled an extensive portfolio that is today comprised of renowned international brands from countries around the world. Driven by its mission to demonstrably enhance the lives of hundreds of thousands of pets and their owners by delivering excellent nutrition, healthcare, and tasty foods, this team of pet owners pride themselves on fully understanding the unique needs of each animal, something reflected in the firm’s commitment to innovation. We speak with Co-Founder Andy Lew, who tells us more about the company’s operations and distinction within the field. Serving a diverse pool of clientele across the industry with its B2B model, hundreds of chain pet shops, retailers, veterinarians, and online marketplaces across Malaysia benefit immeasurably from the services of Avant Pet Resources, with the approach taken by the team prioritising the fulfilment of needs, the fostering of strong relationships, and the delivery of unparalleled value. Customer education and responsive communication serve as two of the primary elements dictating the unique approach embodied by the firm, with the company standing out further due to its portfolio of 18 celebrated international brands, including Kong, Purina, Alps Natural, and Cindy’s Recipe, to name but a few. Underpinning Avant Pet Resources’ prowess in the sphere is innovative leadership, with Andy and Co-Founder Emily Kan possessing over 15 years of corporate leadership each, the combination of their skills and experience has resulted in the team of 75 strong and dynamic employees being able to take Malaysia’s pet industry by storm. Andy explains to us, “Avant Pet Resources’ unique selling points revolve around the combination of a diverse and high-quality product portfolio, global partnerships, innovation leadership, and a customer-centric approach.” Headquartered in Rawang, Selangor, the company uses its own trucks when delivering locally, only utilising a trusted courier and shipping service when necessary. Being positioned in this area of Malaysia certainly comes with strategic advantages, as the firm’s location aligns with the epicentre of an emerging pet industry and newfound emphasis on well-being. For Andy, “by navigating the challenges and leveraging the opportunities, the company can contribute to the pet industry’s growth in Malaysia and potentially expand its reach to neighbouring markets in the APAC region.” Necessary to ensuring this success has been the nurturing of a respectful, diverse internal culture, whereby creativity is encouraged, and every member of the team provided a platform to share their own unique ideas. A shared love for pets is too essential, as this makes the team passionate about their craft. As for what the future holds for the firm, plans very much revolve around staying competitive and achieving some of more long-term goals. One such aim is to introduce new and innovate products that continue to exceed expectations and effectively manage the needs and preferences of consumers. Moreover, the team are looking to further expand their distribution network, tackling new markets and regions, with the end goal being international expansion. Investing in partnerships and collaborations is one such way that the team hopes to achieve this, as well as through the expanding its sales reach through online means, capitalising on current emerging sales platforms such as TikTok’s online store. Furthermore, a focus on sustainability is set to define the coming years for Avant Pet Resources, with this extending to include product development, packaging, and overall operations, in order to align with its customer base’s increasing demand for environmentally conscious products. This dedication to managing the future of the company and also the wider industry through engagement and sustainable means is ultimately representative of the team’s unbridled dedication to its customers and clients. It is qualities such as this that have resulted in Avant Pet Resources receiving this award, for being a supplier and distributor with a difference, one that places chief emphasis on the bespoke. Under the expert leadership of Andy and Emily, the firm is sure to continue to serve as a beacon of excellence in the industry and continue its upward trajectory for many years to come. Contact: Andy Lew Company: Avant Pet Resources Web Address: https://www.avantpet.my/ Best Premium Pet Food Supply & Distribution Company 2023 - Malaysia Dec23045
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