APAC Insider- Q1 2024 NMoavr 2 32 2 17 10 Established in 2001, Magnet Experiential is passionate about delivering exclusive events to help clients achieve their aspirations. With over two decades of experience in the industry, its hardworking team provides comprehensive services ranging from event conceptualisation to product fabrication and masterful execution for digital and ground projects. Since its inception, Magnet Experiential has established long-lasting relationships with clients by creating exceptional events and memories that last a lifetime. Magnet Experiential’s engaging experiences have led the company to receive this year’s award for Best Experiential Events Management Company – Malaysia. At Magnet Experiential, the team is dedicated to delivering events that are more than just a brand opportunity. By utilising its extensive network and end-to-end services, the company works closely with clients from the initial planning stage to the perfect execution. Magnet Experiential aims to become a key player that turns communicated strategies into successes for its clients. Its esteemed client base consists mainly of domestic and multinational corporations in banking, FMCG, property, and luxury retail. Through expertise and unparalleled results, the company fosters trust and respect with clients to build long-lasting relationships. Magnet Experiential aims to bridge the gap between brands and people, strengthening loyalty with fresh approaches to human interaction. The team believes in every innovative concept curated and prides themselves on exceeding the goals and needs of their valued clients. Committed to the highest service standards, it is the company’s mission to provide the best solutions in the market while remaining cost-effective and within corporate parameters. As technology continues to evolve, Magnet Experiential is dedicated to staying abreast of emerging trends in order to deliver solutions that fit seamlessly into any assignment. Leticia Hsu, Magnet Experiential’s Chief Engagement Officer, shares, “Integrity and communication are keys to a fruitful relationship. We emphasise both, in business interactions involving our clients and partners. We, as vendors, shall always put forward our best thoughts for a project. In return, the client evaluates with openness and unbiased decision making. This key approach is the guiding mantra for us in retaining clients with many having been with us for more than 15 years and counting.” Since the pandemic, the global economy has seen unprecedented socioeconomic changes. As a company based in Kuala Lumpur, Magnet Experiential has been greatly affected in terms of pricing, service and material quality, and labour supply. Despite the recovery period beginning in mid-2022, the price war between competitors is ongoing with companies setting minimal prices to stay afloat. The overall effects of inflation have significantly increased the costs of logistical charges and raw materials, resulting in lower quality products and durability. Fortunately, Malaysia’s economic outlook is optimistic with new initiatives and incentives from the government which is set to boost MICE and the hospitality industry. Magnet Experiential has created a close-knit internal culture, governed by values of empathy and respect. Leaders encourage open communication and accept constructive feedback to evolve the organisation. Employees share knowledge and understanding between their teams in order to establish connections and improve their performance. When recruiting, Magnet Experiential seeks individuals with the necessary skills and willingness to undertake learning and growth Best Experiential Events Management Company 2023 - Malaysia opportunities. The company has converted many employees from freelance to permanent positions and has helped them blend seamlessly into daily operations. In 2023, Magnet Experiential received two international awards and hopes to continue this momentum by winning other local industry awards. Over the coming years, the company will focus on expanding its product and service offerings as well as strategically hiring individuals to achieve longterm success. The team has most recently completed projects for two longstanding clients, of 19 and 16 years respectively, with triumphant results. At the heart of Magnet Experiential are its people. Its highly skilled, creative team is the driving force behind creating great experiences and life-long memories. With its client-centric approach, the company continues to earn the trust and business of its esteemed clients and deliver engaging experiences that exceed expectations. Magnet Experiential remains steadfast in its mission to become an integral piece of turning communicated strategies into obtainable goals and successes for its clients. For its unparalleled creativity and resilience, Magnet Experiential has received our award for this year’s Best Experiential Events Management Company – Malaysia. Contact: Leticia Hsu Company: Magnet Group Sdn Bhd Web Address: www.themagnetgroup.com.my
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