Q1 2022

6 APAC / Issue Q1 2022 , Best International Household Textiles Business 2021 Madras Link, an iconic Australian success story, commenced business operations in early 1990 as a wholesaler of household textiles, supplying its products to a wide range of independent andmajor department store retail businesses in Australia, NewZealand, the United Kingdom, and selected Asian countries. The company’s head office and central distribution centre are based in the suburb of Preston, inMelbourne Australia. Today, Madras Link is a well-established Australian omni- channel company, with a solid wholesale and distribution base, and a fast-growing B2C channel underscored by online e-commerce, supplying its quality and well reputed homewares and product ranges that encompass household textiles (cushions, throws, napery, kitchen textiles), floor coverings (indoor and outdoor rugs and door mats), furniture and lighting, decorator interior and outdoor accessories (wall art, mirrors, clocks), and a variety of giftware. It is a company well known for its affordable price points, design capabilities and quality products especially with regards to cushions and napery. The ongoing market support for Madras Link’s products is increasing substantially, with customers ranging from small independent gift and homeware retailers, and small to mid furniture and homeware chains, through to major department and chain stores. The company’s main brand, MADRAS LINK, is well recognised and represents a range of products with a signature fashion look at affordable prices, supported by consistent excellent quality and customer service, and targeted to the mid-level volume market. Its new ranges are light and bright to reflect the Australian market and climate; drawing on rich and diverse cultural influences, which include the ‘COASTAL’, ‘NOMAD’, ‘RETREAT’, and ‘COUNTRY’ themed stories of curated product selections. The company also designs and offers the IVORY brand of furniture and decorator accessories, targeted to upmarket decorator stores and property stylist contract businesses. Its pieces are designed to achieve contemporary and comfortable living spaces, with a range of finishes and details. Additionally, Madras Link maintains strong partnerships with major department stores nationally and internationally in the development and supply of extensive product ranges, produced specifically for the retailers under private label brands. With its team diversity and convergence of diverse talents, cultures and ways of working, Madras Link is able to keep bringing new product ranges to the market each season. The company’s vision for the MADRAS LINK brand, is to be a pre-eminent household name for stylish, affordable and quality homewares for end users, and a key business partner to major retailers (nationally and internationally) for private label products, which have a strong pull through demand from its loyal and growing customer base, and to enhance its Omni-channel service capabilities and drive its B2C online channel, for which the company has invested heavily in its IT/Digital infrastructure. It has also committed itself to maintain sufficient stock levels to support the increasing growth in demand. Furthermore, Madras Link has continued to attract and maintain valuable team talent and enhanced the scope of its team to support its growth initiatives with further excellence in customer service, relationship development, and an improved programme of digital infrastructure to support delivery and execution improvements. Overall, this has led to solid growth, in what was and still is, a challenging environment due to the pandemic. Ultimately, it is clear to see that Madras Link is a determined and driven company, striving to deliver only the very best for its customers, making the company highly deserving of its award-winning status. It is now looking ahead towards a bright future as it continues towards its mission of being an Omni- channel household name in the Homewares market both in Australia and across the world. Company: Madras Link Pty Ltd Contact: Lou Stefanovski, COO & Head of Sales Email: [email protected] Web: www.madraslinkonline.com.au Sep21221