26 APAC / November 2017 , 1711AP02 Love Design The End Creative Agency is an award-winning boutique full-service creative agency dedicated to great design. Recently, we sat downwith Creative Director, Melissa Price who revealed to us more about how the agency produces its stunning work The award- winning The End Creative Agency is based in Sydney and produces striking print and web-based graphic design as well as sparkling copy writing, social media management and print management among its range of services. Whatever you need, The End will produce something exceptional. Creative Director, Melissa Price says the full-service creative agency always has one thing one in mind – great design. “The End Creative Agency loves design. Design gives us the opportunity to transform an everyday communication device into something exceptional,” she says. “Great design is inspired, beautiful, clever, engaging and unique and a focus on narrative enriches the design process, adding depth. However, it’s not just about great design. It’s about communication. It’s about engaging to your intended audience and understanding how to speak to them. “We design all types of artwork – logos, branding, invites, flyers, posters, magazines, proposals, prospectuses, annual reports and websites to name just a few. Also, we often take on all design requirements for a company, ensuring consistency and continuity, which strengthens the overall brand ensuring maximum effect from everything we produce.” Melissa says The End takes particular pleasure in remodelling something usually seen as functional and mundane, and turning it into something much more spectacular. “One of our specialities is creating beautiful reports, annual reports and documents. We love taking simple text documents and transforming them. It’s all about creating a design that allows the content to sing,” she says. “Our focus is on producing a result that is impressive and interesting to look at whilst being easily digested. Over the years, we have designed countless annual reports, prospectuses, proposals, catalogues and templates – just take a glance at the examples on our website. We are masters at turning facts and figures into engaging infographics, bringing a vision to life. Quality control is of utmost importance to us, as such we also have an in-house content director who can polish the copy to perfection on request.” Magazines are a particular speciality for the company, which takes delight in crafting something special for every publication. “At The End, we love magazines. In fact, we are magazine publishers and can take care of as much or as little of the process as you like,” Melissa says. “We can design your magazine from scratch, redesign your existing magazine or use your existing magazine template as is – whichever you’d prefer. Also, we can source beautiful images, arrange a photographer, style your shoot or even enlist the help of an illustrator. “We edit magazines and create content – we have access to a network of highly experienced journalists across Australia, UK and Dubai – and we can also arrange advertising, printing and distribution. The End can even create an online page- turner magazine and arrange hosting for this. We have a huge combined wealth of experience and expertise and can create any type of magazine required.” The company is not limited to these sectors, with a flourishing menu design business also helping to build The End Creative Agency’s growing reputation. “We’ve been privileged over the years to be able to team up with a large number of cafes, restaurants and bars all over the world and complete some breathtaking menu designs. As a whole, we are extremely experienced and perhaps the premier agency in Sydney for exceptional menu designs at an affordable rate,” Melissa says. However, what really differentiates The End Creative Agency from its competitors is the dedication to clients – as shown by some of the big names that have consistently turned to them as they seek out great design work. “At The End Creative Agency, we go the extra mile to ensure our clients are happy. We will always work with them and within the scope of their brief, sharing our knowledge and playing with various options, to achieve an outcome that exceeds their expectations,” Melissa says. “We have a combined wealth of experience working across all areas of design and alongside countless happy clients across the world. Our extensive client list includes companies from various industries, for example, finance (Westpac Investment Bank Australia, Macquarie Bank Australia, NAB Australia), hotels (Radisson Blu Hotel Sydney and Fiji, Amora Sydney), television stations (Network Ten Australia, One HD Australia), restaurants (Montezuma’s Sydney, The Cuban Place Sydney, Tutton’s Brasserie London, Fire & Stone UK) and charities (RSPCA Australia, Cancer Services RNSH Sydney) as well as a variety of other clients across Australia, the US, UK, Europe, the Middle East and Asia.” Bringing the interview to a close, Melissa reflects on the current services that the agency offers, and looks ahead to what the future holds for The Creative Agency. “Obviously we hope that The Creative Agency will have more success, as well as continuing to grow and develop into being one of the leading design agencies in the industry,” she says.