March 2017

116 APAC / March 2017 , Brand360 was established in 2007 to develop the best ways for clients to harness and build their brand, which is the most valuable asset of any business. We invited Julia Koh, Executive Director to speak to us about how they help firms shape brands. Shaping Brands “We are a brand and marketing consultancy that helps multinational corporations and innovative local businesses build their brand through a relevant differentiated experience for their target audience,” says Julia. “We utilise deep market insights to drive our proprietary strategy methodology in order to develop a sustainable brand advantage. This is communicated through brand design and marketing activities so that the brand consistently delivers a relevant brand experience.” Based in Kuala Lumpur, Malaysia, Brand360 helps multinational corporations and forward thinking businesses develop sharp and clear brand strategies as the basis for effective and compelling marketing activities. Julia describes the firms mission and what they are doing to benefit clients. “Our purpose is to help brands grow with substance. Too often, businesses come up to me with products and services that do not provide any additional value to customers. They would then have to cut prices as one of the ways to maintain sales. And that’s painful for the industry. “So we’re really driven to help brands establish differentiation and offer more value to their target market in every part of their brand. From concept to design to communication, we want brands to have purpose and value implemented well. We view clients as partners, and indeed many of our clients stay with us for the longer term. We want to ensure there is a good fit, that we can work well together to effect impactful strategies.” In order to differentiate themselves from competitors in the market, Brand360 ensures it has the right experience to succeed as Julia explains. “We have considerable expertise in brand building for generational businesses. Often, these businesses are growing into their second or third generations, and the challenge is aligning business objectives, their heritage and core values together. We understand how to incorporate these values into brand design and experiences. We are also well versed with MNC work culture, with key members of the agency having MNC experience themselves.” One important aspect of the business is the staff. Julia describes how the team culture at Brand360 is vital to their achievements. Much like our clients, we also work as a family. We recognise people for both their individual and team efforts. I firmly believe that engaged employees do better work and contribute positively to team culture so we try to be supportive and nurturing. Ultimately, Brand360 is on the right path to continued success. Julia outlines the firms plans for the near future. “We are looking to conduct more brand strategy, positioning and go-to-market workshops for fast growing businesses to chart their business direction and marketing plans. This will help us reach a wider range of businesses in the region.” K Company: Brand 360 Degree Sdn Bhd Name: Julia Koh Email: [email protected] Web Address: Address: 1st floor, 15 Jalan Tembaga SD 5/2, Bandar Sri Damansara, 52200 Kuala Lumpur, Malaysia. Telephone: 03 6272 3299 1701AP21