June 2017

48 APAC / June 2017 , 1702AP49 Changing Lives through Education How can institutions better attract the increasing number of non-traditional students to achieve long-termgrowth and fulfil their missions? That was howKeypath Education started, by a simple idea. We interviewed Corporate Partnerships Manager, AmeliaWilson to learnmore. Since the founding of Keypath Education more than 26 years ago, they have pioneered inquiry- based enrolment marketing for non-traditional students, connecting them to the right institutions and the educational opportunities at scale. Corporate Partnerships Manager, Amelia Wilson explains how Keypath Education started by the power of a simple idea, plus adds her thoughts on how the institution has evolved during its rich history. “It started with a simple idea. How can institutions better attract the increasing number of non- traditional students to achieve long-term growth and fulfill their missions? That was the idea. Since our founding more than 26 years ago, we have pioneered inquiry-based enrolment marketing for non-traditional students, connecting them to the right institutions and the right educational opportunities at scale. “Institutions have evolved however. Student expectations of their education have of course evolved. It’s only fitting that we evolve as well. Our transition from PlattForm to Keypath Education is, in a sense, a return to basics with a focus on the entire student journey. We continue to build on our history of marketing performance with solutions for the entire student journey, including online programme management (OPM), course design and development, career preparation and corporate partnership programmes, to connect even more students with their educational goals. “We also connect the future of the education industry to the future of the student experience. Our proven leadership team and strong track record of helping more than 4,000 higher education institutions, so we can better serve students we provide end-to-end technology and data solutions to schools all around the world.” The world’s most prepared students Keypath Education promise to turn out the world’s most prepared students. This is their promise. It is the result of their mantra to: ‘be bold and do meaningful work.’ Enhancing student outcomes is meaningful work. Each partnership formed, strategy implemented and programme supported reflects the institution’s commitment to student excellence, made possible through education. Amelia is keen to tell us about Keypath Education’s two brands, GlobalHealth and Seelio, in her own words. “Our first brand is GlobalHealth. As an integral part of our online programme management business, GlobalHealth provides a highly tailored solution for health care programmes worldwide. Partner institutions consider GlobalHealth a strategic ally in training and educating health care workers and professionals by introducing them to online degree programmes through a proprietary and exclusive network of health systems and universities. Since its inception in 2009, GlobalHealth and its affiliates have trained more than 75,000 adults and enrolled over 2,000 students for their partners. “Our second brand is Seelio. This is a proprietary career preparation technology, helping students, colleges and universities connect the dots between educational experiences and the 21st- century skills employers want. Schools such as The University of Michigan, The University of Toledo and Purdue University Calumet incorporate Seelio across the student experience to differentiate students and programmes by empowering students to show how their degree has prepared them to succeed in the workplace.” Mission and culture - changing lives through education An education unlocks opportunities, unleashes potential, builds confidence and improves quality of life. As technology and experience experts, as student-research purveyors, as strategy consultants, and as creative thinkers, Keypath Education staff get out of bed in the morning because they want to change lives through education and how they ‘get to give’. Amelia then tells us about Keypath Education’s dedication to being bold and doing meaningful work. “We are dedicated to igniting change and helping partners understand, anticipate and meet ever-evolving student expectations. We have the privilege to do meaningful work every day in an environment inspiring innovation and creativity. “Keypath Education’s founding principle – education is a powerful catalyst for changing lives – has grounded and motivated our growth into a full-service, global partner at the forefront of higher education. For more than 26 years, we’ve stayed ahead of the curve by anticipating gaps in the marketplace, developing solutions, and acquiring companies that allow us to better serve our partners, their students and their graduates. We invest in our partnerships because we believe in their purpose.” “I would also like to underline that at Keypath Education, we get to give. In an enterprise focused on changing the lives of those around us, we take any opportunity to give back to the communities to which we belong – whether this be through local volunteering projects, charity