June 2017

102 APAC / June 2017 , 1702AP41 ASEAN’s Leading One Stop Shop Hitachi Sunway is the leading one-stop ICT solutions and services provider in ASEAN, with a local presence in 15 locations across 9 countries. We profiled the remarkable breadth of solutions the firmoffers, under the umbrella of business, engineering and technology. Hitachi Sunway is supported by 400+ workforce and serves more than 1,000 clients in the ASEAN region. As a joint venture company between Hitachi Systems, Ltd. and Sunway Technology Sdn Bhd, we are uniquely positioned to help organisations operating or expanding their operations within ASEAN. Business solutions Our business solutions enable companies to retrieve and disseminate mission-critical data throughout the organisation, providing managers with real- time operating information. It is designed to integrate multiple facets of a company’s business, through the interchange of information from various business process areas and related databases. Our business services include the following: Customer relationship management (CRM) Customer relationship management (CRM) is an approach to manage a company’s interaction with current and potential future customers, in all aspects - whether it is sales or service related. CRM also helps to analyse customer data collected through multiple sources, and present it so that business managers can make more informed decisions. The primary goal of customer relationship management systems is to integrate and automate sales, marketing, and customer support. Therefore, these systems typically have a dashboard that gives an overall view of the three functions on a single page for each customer that a company may have. The dashboard may provide client information, purchase history, previous marketing activities and more, summarising all the relationships between the customer and the firm. Operational CRM is made up of 3 main components: sales force automation, marketing automation, and service automation. Sales force automation works with all stages in the sales cycle, from initially entering contact information to converting a prospective client into an actual client. Marketing automation focuses on easing the overall marketing process to make it more effective and efficient. Service automation is the part of the CRM system that focuses on direct customer service technology. Enterprise resource planning (ERP) Enterprise resource planning (ERP) is a business management software - usually a suite of integrated applications - that a company can use to collect, store, manage and interpret data from many business activities. ERP provides an integrated view of core business processes, often in real-time, using common databases maintained by a database management system. ERP systems track business resources - cash, raw materials, production capacity - and the status of business commitments: orders, purchase orders and payroll. The applications that make up the system share data across various departments (manufacturing, purchasing, sales, accounting, etc.) that provide the data. ERP facilitates information flow between all business functions and manages connections to outside stakeholders. Enterprise systems software is a multi-billion-dollar industry that produces components that support a variety of business functions. IT investments have become the largest category of capital expenditure in enterprises, smaller enterprises increasingly use ERP systems. The ERP system is considered a vital organisational tool, because it integrates varied organisational systems and facilitates error-free transactions and production. However, ERP system development is different from traditional systems development. ERP systems run on a variety of computer hardware and network configurations, typically using a database as an information repository. Mobile supply chain Mobile supply chain is the oversight of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer. Mobile supply chain involves coordinating and integrating these flows both within and among companies. It is said that the goal of any effective supply chain management system is to reduce inventory (with the assumption that products are available when needed). As a solution for successful supply chain management, sophisticated software systems with web interfaces are competing with web-based application service providers (ASP), who promise to provide part or all the mobile supply chain service for companies who rent their service. Social collaboration In today’s world, interconnectivity goes beyond connecting computers and smart devices. It’s about connecting people. The current trend is that social collaboration plays a very important role in the society and its platform helps improve knowledge sharing, decision- making and innovation. A leading social collaboration tool that helps the user to get work done. It allows the individuals / organisations to engage the right people, accelerate innovation

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