APAC / Issue 7 2018 21 Publicis.Sapient Boosts Digital Business Transformation Capability with Global Engineering Executive Hires g Sapient on our journey to build our engineering capability as part of our product engineering approach to deliver digital business transformation for our clients. “Tilak has exceptional pedigree as a senior leader driving transformational change for one of the world’s biggest retailers through an appreciation of the power that technology and engineering have, as well as an understanding of how to apply that in the evolution of product and experience. His wealth of experience makes him the right person to lead the implementation of our agile engineering model globally. Rakesh comes to us having recently successfully led the engineering team that developed Amazon delivery, one of the most significant revenue generating businesses for a global technology and retail leader. His experience and talent will be a huge boon to Publicis.Sapient clients and to the growth of our retail industry expertise and large-scale India operations,” said Nigel Vaz, CEO of Publicis. Sapient EMEA and APAC. “As someone who is passionate about engineering and running large software systems, I am excited to return to Sapient, which continues to lead the way as a digital transformation company that uniquely combines strategy, experience and engineering disciplines to help clients reimagine and transform their businesses for a digital age. Building a company that has, develops and attracts world-class engineering talent is what has brought me back to Sapient,” said Doddapaneni. “The industry is at an inflection point and technology has moved from support role to the driver’s seat. Sapient is right at the centre of this, with its focus on digital business transformation. I am excited to have a chance to play a leading role in the engineering transformation both for Sapient and its clients,” said Ravuri.