APAC Issue 5 2018 - Leecare

28 APAC / Issue 5 2018 , Woz U-Backed Millennial Inventor Launches Tech Rest Media with China’s Top 100 Brands 25-Year-Old discovers one billion square feet of new advertising real estate, five trillion daily impressions. Tech Rest Media’s Harrison Ferber returned from Beijing after the global launch of Mouse Guard at the BrandZ Top 100 Most Valuable Chinese Brands summit. Tech Rest Media is a revolutionary advertising platform supported by BrandZ, the world’s brand authority, and Woz U, Apple founder Steve “Woz” Wozniak’s university. Twenty-five year old Harrison Ferber, a life-long gamer and ergonomic expert, created the patented Tech Rest for the exploding video game industry. “Put simply, Tech Rest makes your computer comfortable. Tech Rest is a cushioned skin for laptops and computer mouses, and is compatible with all PC and Apple devices. Tech Rest utilizes a Mouse Guard and a Laptop Guard to ease muscular strain, add instant comfort and boost gaming performance. Any artwork can be printed on a Mouse Guard or Laptop Guard, whether for decorating or for brand building,” explained Ferber. David Roth, CEO of The Store WPP EMEA and Asia adds, “What Harrison has created for gamers is also a unique way to connect brands. Which is why we gave a BrandZ Mouse Guard to every participant at our BrandZ China launch event in Beijing - some 1,000 marketers and brand builders. When you think about it, we all interact with our mouse thousands of times a day. It makes sense to use this as a brand-building opportunity.” This suite of Tech Rest Media marketing products can transform the devices of any company’s customers into a hyper-effective off-screen brand-building opportunity. With 88 percent of our day spent in front of a screen, marketers are looking for creative solutions to connect with consumers. Instead of looking at the screen, they are looking next to it.