APAC Issue 4 2018 - Dell EMC

10 APAC / Issue 4 2018 , year. Burrows says that a focus on key verticals has played a significant role in the company’s success, citing key markets as industrial automation, healthcare, video security and surveillance, telecommunications, and energy. Video security and surveillance is an example of a specific vertical where Dell EMC OEM’s Asia division has seen continued demand. It is a thriving market, and is also highly specialized and fragmented. In addition, the systems supporting video surveillance can be complex. Dell EMC OEM end-to-end capabilities help OEMs navigate the complexity, and draw the right resources and partnerships to be successful. Strategic partner With substantial growth over the last eight years, Dell EMC’s OEM & IoT business in Asia has demonstrated its ability to help customers proactively manage their digital transformation. “We are a strategic partner,” says Burrows. “The digital opportunity is real for those that can navigate the digital economy, and we have a successfully track record of helping our customers do just that.” Commitment to the Asian region The success of the company is a testament to Burrows and the team’s deep commitment to the Asian region. “Our customers -- and their customers -- in Asia have very unique needs and requirements, and we’re invested in being a dedicated partner who understands how to provide the right solutions to fit those needs,” says Burrows. #1 worldwide OEM provider 4 With over 18 years working with OEMs, Dell EMC OEM is the #1 worldwide OEM provider. With multiple manufacturing sites across Asia, including China, India and Malaysia, customer solutions are built and supported here in region. OEM part of the DNA “OEM is in our DNA,” says Burrows. Thanks to support services in 165 countries, over 35,000 service professionals and 1000+ global parts depots, the company is extremely well positioned to help customers and partners expand into new markets.” With the end-to-end infrastructure of Dell Technologies, and the regional establishment and experience, Dell EMC’s OEM & IoT Solutions in Asia is positioned to be a strong partner for companies looking to be a disrupter in the age of digital transformation, and quickly and seamlessly bring to market their products and solutions of the future. Delivering across three core areas Dell EMC OEM & IoT Solutions brings value to partners and customers in three core areas: Design and Engineering • Build with confidence: Dell EMC technologies are OEM-ready, ensuring that customer’s breakthrough ideas get to market quickly without sacrificing high expectations. • Configure it your way: Dell EMC OEM allows customers to achieve their vision with configuration options even down to small lot sizes for branding, ruggedness, bezel, performance, and more. • Get back to innovating: Dell EMC’s Tier-1 infrastructure is reliable, manageable and scalable. Business and Operations • Minimise internal engineering costs: Customers can dedicate their time and resources to what really matters: developing and enhancing their IP. • Shorten time to revenue: Dell EMC OEM lets customers leverage their expertise and capacity to minimise costly delays across planning, design, prototyping, proof of concept and testing • Enhance customer experience: Customers can launch higher-performing products and keep them running with global field support from Dell EMC. Sourcing and Procurement • Consolidate vendor management: Dell EMC is a one-stop-shop to meet the widest range of OEM requirements. Consolidate dramatically reduce costs, complexity and workload, while improving quality. • Go global faster: Customers can achieve global aspirations with access an advanced global supply chain. 4 Merchant Embedded OEM Global Share based on 2016 Dollar Volume Shipments, VDC Research Glen Burrows, VP and GM, APJ OEM & IoT Solutions, Dell EMC