22 APAC / Issue 3 2018 , Nikki Beach Worldwide, the family owned and operated global luxury lifestyle and hospitality brand that is celebrating its 20th anniversary this year, is focusing on the Hotels & Resorts sector of the business. Newly hired President of Nikki Beach Hotels & Resorts Asia Kevin Wallace will lead the division’s plans for expansion throughout China, India, Australia and Southeast Asia, while Alexander Schneider will serve as Vice President of Nikki Beach Hotels & Resorts in Europe and the Middle East. “This year, we are celebrating our 20th anniversary as a global brand. I am very proud of what the company has become,” says Jack Penrod, founder and owner of Nikki Beach Worldwide. “It’s now time to take our growth to the next level with an aggressive, yet well thought out, expansion plan for the Hotels & Resorts division. By segmenting the business into different regions of the globe and putting trusted senior executives at the top of Jack Penrod Announces Nikki BeachWorldwide Hotel Expansion KevinWallacehired as President ofNikki BeachHotels&Resorts Asia andAlexander Schneider appointed asVicePresident ofNikki BeachHotels&Resorts inEurope and theMiddleEast. each division, I am confident that our expansion plan will be a great success.” As a seasoned international hospitality executive, Kevin Wallace has held many senior positions within the hotel industry as a CEO, CFO and COO in top Asian markets. Prior to joining Nikki Beach Hotels & Resorts, Wallace was President of Centara Hotels and Resorts, Managing Director-Asia of Plateno Hotel Group and Managing Director- Asia Pacific for Dream Hotel Group. Alexander Schneider has been working with the brand since April 2016, leading the opening of Nikki Beach Resort & Spa Dubai, a project that broke the mould of existing resort concepts in the Middle East. Within six months of opening, this resort ranked in the top 10 of all luxury resorts in Dubai. Proof of the strength of the Nikki Beach brand worldwide, the location’s restaurant and beach club revenues equal room revenues, which is remarkable in the market.