APAC Issue 11 2018

12 APAC / Issue 11 2018 , It all started in 2014, when Courts entered the Indonesian market, by opening of the first Megastore in Kota Harapan Indah, Bekasi. Since then, Courts Indonesia has experienced impressive growth and expansion, with total of 30 stores around greater Jakarta and West Java areas. In the time since, Courts has become the definitive choice of household outlet in the region, with a dedication to competitive prices and high-quality items. Over the last four years, they have expanded their product range in electronic, IT and furniture categories, further solidifying their presence as a leading outlet in Indonesia. To stay at the very cutting edge of the market, Courts’ company ethos revolves around innovation, ensuring that swiftly evolving consumer needs are always met. As such, the company strives to renew each of its outlets with new layouts on a regular basis, guaranteeing that the shopping experience never grows stale or outdated. This is something that few retail stores are doing, in Indonesia or indeed, South East Asia, serving Indonesia’s Leading Household Consumer Retailer to further distinguish Courts Indonesia from the competition, and putting the consumer at the very heart of their operations. The future of Courts Indonesia is one continuing very much along the same path – a commitment to consumer satisfaction, and a drive to innovate, delivering experiences that are markedly different from their peers and competitors. For this, Courts Indonesia was recognised by APAC Insider as the ‘Best Household Consumer Outlet’ this year – a well-deserved accolade that few others would be eligible for. Address: Courts Megastore BSD Jl. BSD Raya Utama, Blok G-03 Ds. Lengkong Kulon, Pagedangan Tangerang, Banten 15539, Indonesia Website: www.courts.co.id WR180001 Courts Retail Indonesia PT, is a subsidiary of Courts Asia Limited, one of the leading retailers in Southeast Asia. In September, the companywas recognised by APAC Insider’sWinner’s Review label as the ‘Best Household Consumer Outlet of 2018’ in Indonesia. Following thiswell-deserved win, we profiled Courts to find out how it has driven its outstanding success in the region.