APAC Issue 1 2018
APAC / Issue 1 2018 23 Chinese Parenting Platform Babytree Expands Globally g interests and willingness to be involved in the MumPartners program. In the previous news, Babytree and Mattel had reached the strategic plan to provide educational services for pre- school children. Mattel will offer toys and IP supports while Babytree will provide a sound operational and educational system. Now the MAU (Monthly Active Users) of Babytree has reached 200 million, numerous families are influenced by Babytree. The maternity and infant website (www.Babytree.com) was launched in 2007. In August 2007, Babytree was listed by CNN.com as one of the “Ten Most Striking Business Models”. April 2013, Alexa Data showed that Babytree surpassed the American mother and baby community Babycenter, and was ranked first in the world. It has become the most popular and most visited vertical maternity and infant online community worldwide. Apparently, Babytree has become the first choice of many Chinese moms when asked about her parenting secrets, and it has also successfully established a credible and warm brand that has gained the trust of many families in China. Having recorded the development journey of more than 100 million children in China and accumulated tremendous amount of insights in the past decade, Babytree has never forgot the company’s original intention which is to build a platform to serve and continuously develop innovative solutions for all maternity and infant families.
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