36 APAC / December 2017 , ABW17007 Helping the Generation of Rising Stars United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. We profile the firmas we look to find out more about the company as it is featured as Hong Kong & Corporate Bank of the Year 2017 and Christine IP, Greater China CEO at the firm. Throughout Asia, UOB conducts its operations from its head office in Singapore, and has banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as other branches and offices across the region. The bank has been operating for over eight decades, and generations of UOB employees have carried through the entrepreneurial spirit, with the focus on long-term value creation and an unwavering commitment to do what is right for both customers and colleagues. Embedded in the company culture is the firm belief in being a responsible financial services provider and ensuring client satisfaction. The team are committed to making a difference in the lives of its stakeholders, and throughout the communities it operates in. Clients want to be able to manage their finances securely and helping its customers is at the forefront of the business. UOB is unequivocal in its support of social development, particularly in the areas of art, children and education. Outlining the firm’s values, all of which contribute the long-term success of the company. Staff are honourable, enterprising, united and committed to ensuring the future of the firm. Staff act prudently and maintain the highest professional and moral standards in all of its dealings, with customers and with each other. The company as a whole was built with an enterprising spirit, and demonstrates this through thought leadership, a keen insight and members of staff possess a forward-looking mindset. Teamwork is one of the most important contributors to the company’s achievements, as well as the team’s commitment to performance, with UOB holding itself accountable for results and performance. Finally, profiling the commitment to its clients, the team at UOB promise to treat staff fairly, adopting the utmost professional and moral standards. Providing the customer with the right solutions and getting them to know them personally highlights the hands-on approach implemented by staff and are all reasons why UOB is as successful as it is. Lastly, and perhaps most importantly, the team at UOB are always there for the client when it matters, no matter what the issue is, with the experienced time ensuring the client is satisfied with the service they receive.