December 2017

14 APAC / December 2017 , 1711AP06 Property Success at Its Prime Whether it be a family home or an investment property, Prime Estate, a long-standing boutique property advocacy agency, assists Australians and those living overseas with the acquisition of Melbourne properties. We profile the firmas well as speak toMartine Chauvin and Founder, Christopher Teakle about the inner-workings of the company. Founded in 2004 by Chris, and ably managed by Martine, Prime Estate have helped hundreds of first time home buyers, property investors and Australian expats secure the perfect Melbourne property. Prime Estate also provides dedicated property management services taking the stress out of managing properties and tenants. ‘The best property in the best location that best fits your objectives.’ This is buyer’s advocacy, Prime Estate’s promise. What is a Buyer’s Advocate? A buyer’s advocate, also known as a buyer’s agent, is someone who looks for and purchases property on a buyer’s behalf. Not to be confused with real estate agents, they have no connection with the seller or the agency representing them and therefore, they earn no commission on a property sale. By law, a buyer’s agent cannot act for and accept a payment from both parties in the same transaction. This means a buyer’s advocate or agent acts exclusively for the buyer. They work on the buyer’s behalf in all aspects of the purchase, from searching, evaluation and negotiation through to the purchase of the property, as Martine explains. “Throughout the company, we act exclusively for our clients and have no affiliation with real estate agents. Negotiations, purchasing, property management, we have got it covered. Our client’s objectives essentially become our mission. They are our priority.” Furthermore, a buyer’s advocate’s market knowledge and negotiation skills helps property purchasers save significant time in locating the right property and securing it at the right price, ultimately, helping buyers to make more successful purchasing decisions. Meeting a Client’s property buying objectives First and foremost, it is worth considering that a buyer’s agent’s main objective is to make sure the client has secured the best property for their financial and lifestyle objectives. Buyers agents want their clients to return to them for the next property purchase. If their service and purchase leads to a positive financial outcome for a client, the client is going to entrust future investments to them. If people are looking to purchase property, consider what they want to achieve with a property purchase. Does the client want to buy a bigger home for their growing family? Are they thinking of using the home as a rental property? Is it an interim step to meet a job opportunity or are they planning to re-sell it after a number of years? Their goals must be taken into consideration when searching for and buying property, something Chris is keen to emphasise. “Fundamentally, we unlock the best properties Melbourne has to offer. As a Buyer’s Agent, we act solely on our client’s behalf, simplifying the process and providing strategic advice and market savvy to ensure that they get the best property that best fits their criteria and budget.”