APAC CEO of the Year Awards 2023

May22239 ATOM is a Myanmar-based telecommunications company with a mission to change the lives of people in the country through digital and connectivity means. This undertaking is spearheaded by the company’s CEO Muhammad Ziaullah Siddiqui, an experienced telecoms professional with 30 years of multi-market knowledge under his belt. ATOM was launched in June 2022 following the acquisition of a telecoms business by Investcom Pte Ltd. CEO Muhammad Ziaullah Siddiqui, known as Zia, was tasked with developing and introducing a new brand. The transition to a new brand also meant transitioning services to new infrastructure, ensuring a stable network with smooth day to day operations, and maintaining revenue generation. It was also necessary to retain and inspire talent within the organisation and begin building it into one of the best workplaces in Myanmar. ATOM’s key objective is to transform the lives of people in the country by advancing connectivity and providing access to the digital world. Spearheading this mission is Zia, a true visionary known for taking on leadership roles and driving performance and growth for telecommunications companies. He achieved the transition targets set for ATOM within an incredible threemonth timeframe, despite this being a time Myanmar was still grappling with the COVID-19 pandemic. It was also an extremely challenging environment to operate in due to the complex country situation. In light of winning Most Impactful Telecommunications CEO 2023 (Myanmar), there are certain key achievements of Zia to mention. First of all, of course, there is his extensive experience in the telecommunications industry. This is what equipped him with the capacity, capabilities and wisdom to lead ATOM toward achieving its goals. Underpinning this is his peoplefirst approach, which empowers the teams and employees at ATOM. His humble approach has united, empowered and inspired teams within the organization, who were able to overcome any challenges they faced together. Zia has been an inspirational leader, helping and invigorating colleagues so they can envision a brighter future for the organisation. In 2022, some of ATOM and Zia’s major accomplishments have included the successful transition of all services to new vendors, without impacting the network. He was also integral in the creation and introduction of a new brand that resonated with people, engaging 18 million customers. Zia’s effective managing of the workforce meant talent was retained, and a new workplace culture was developed. Impactful community activities were introduced, uplifting more than 200,000 people in Myanmar. ATOM has developed the most advanced telecoms app for customers’ telecommunications and lifestyle needs. It has also created new revenue streams by tapping into customers interests such as gaming. The company has secured a top leadership position in the telecoms industry in terms of revenue, and created a fun, flexible working environment for its productive employees. Having realised the power of the people-first approach, ATOM is set to continue applying it to all aspects of the business. It is on track to provide world-class digital products and services that improve lives, transform businesses, and strengthen communities throughout Myanmar. ATOM is supporting inclusive growth for all stakeholders, employees, the industry, and the wider community. Congratulations to Mr Muhammad Ziaullah Siddiqui for his incredible achievements as a telecommunications CEO at ATOM. His creativity and perceptive leadership skills have been justly rewarded with the title Most Impactful Telecommunications CEO 2023 (Myanmar). Well done to him, and ATOM, who are truly making a difference to the lives of people in the country. Contact Details Company: ATOM Myanmar Limited Web Address: atom.com.mm Most Impactful Telecommunications CEO 2023 (Myanmar): Muhammad Ziaullah Siddiqui Apr23162