Business Awards 2023

In the heart of Helensvale, Queensland, Australia, lies a destination where magic intertwines with family holidays. BIG4 Gold Coast Holiday Park (GCHP) is not merely a place to stay but an enchanting journey waiting to unfold. A beacon of hospitality standing tall and weaving magic into the fabric of family holidays for over three decades, BIG4 Gold Coast Holiday Park is a proud member of the esteemed Big4 Holiday Parks of Australia, and is the brainchild of Norton Whitmont OAM and Theo Whitmont. With unwavering commitment to tourism, this father and son duo have transformed a humble caravan park into a thriving tourism haven, inviting guests to experience “Magic in Every Stay”. GCHP, approved initially as Gardenvale Caravan Park by the Albert Shire Council in 1993, has undergone a remarkable transformation since its inception. What began as a modest caravan park with just three staff members has flourished into a sprawling 32-acre retreat with over 120 dedicated staff. Nestled amidst the glittering precinct of Helensvale, GCHP shares its neighbourhood with renowned attractions like Warner Brothers Movie World, Wet’n’Wild, and Dreamworld, making it a prime location for families seeking adventure. The park boasts 283 family and pet-friendly caravan and camping sites, diverse cabin accommodations, and a motel. The recent addition of an eco-friendly playground, a range of outdoor activities, and improving their facilities for the accessible traveller, reflects GCHP’s commitment to providing a holistic experience for its guests. A licensed café, oversized family cabanas surrounding a resort-style pool, and a monster water park further contribute to the park’s allure. Positioned just off the M1, GCHP is conveniently located 45 minutes south of Brisbane and 35 minutes north of Gold Coast airport. At the heart of GCHP’s success lies a philosophy deeply rooted in creating magical experiences for every guest. The park’s commitment to infusing magic into every aspect of a guest’s stay sets a high standard for client service. The emphasis is not merely on meeting expectations but surpassing them, leaving an indelible mark of joy and wonder. By marrying this magical philosophy with rigorous standards and a dedication to excellence, GCHP ensures that each guest’s departure is marked by extraordinary memories that linger. In the APAC region, specifically on the Gold Coast, GCHP has established a robust presence in the domestic market, with a growing international clientele. Challenges arise from distance and rising airfare prices for international travellers. However, the park has adeptly navigated these challenges by positioning itself as one of Australia’s most beloved caravan parks, earning numerous awards as voted by its guests. The changing preferences of international travellers seeking unique experiences beyond traditional hotels present an opportunity that GCHP is actively capitalising on. GCHP’s vibrant company culture reflects its dedication to creating delightful moments for guests. The recruitment process prioritises personality and cultural fit, seeking individuals with positivity and passion for service. Teamwork, consistency, and initiative are core qualities sought in potential team members. GCHP’s culture is not just about performing roles; it’s about creating an environment where every staff member is invested in delivering enchanting and joyful experiences. Looking ahead, the future for GCHP is brimming with excitement and innovation. The park will unveil eight new cabins designed to encapsulate its philosophy of magic and memorable stays. These cabins promise a secret surprise for guests, adding an extra layer of enchantment to their experience. Additionally, GCHP is expanding its accommodation offerings with luxury glamping tents, blending outdoor adventure with opulent comfort. This desire to achieve constant innovation ensures that guests can anticipate unexpected joys and cherished moments in every visit. Beyond accommodations, GCHP offers more than just a place to stay; it provides a natural oasis where guests can connect, make new friends, and appreciate the local wildlife. A guest’s comment perfectly captures the essence: “In a holiday park, I can go next door to my neighbour, introduce myself, and invite them for a beer. You can’t do that in a hotel.” The park’s commitment to environmental conservation is evident, with kangaroos, abundant birdlife, and four koalas calling the park home. Its partnership with Wildcare Australia ensures the welfare of injured wildlife, further enriching the guest experience. Ultimately, as GCHP continues to charm guests and chart new frontiers in the world of tourism, the promise of “Magic in Every Stay” remains at the core of its identity. With a dynamic team, innovative projects on the horizon, and a want to create unforgettable moments, the journey of BIG4 Gold Coast Holiday Park is set to unfold with chapters of wonder and glee. Company: BIG4 Gold Coast Holiday Park Name: Candy Workman – Sales and Business Development Manager Email: candy.workman@gcpark. com.au Web Address: https:// goldcoastholidaypark.com.au/ Oct23469 Most Family Friendly Holiday Park 2023 – Australia & APAC Insider Excellence Award in Tourism Promotion 2023 BIG4 Gold Coast Holiday Park

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