12 APAC / Business Awards 2021 , Getting a gift is great, but few things compare to a gift that has been specifically designed and tailored to your liking. A gift that represents who you are, your essence and all from the love someone has for you. Recognised as theMost Innovative Jewellers, Michael Arthur Diamonds is an Australian jewellery brand that creates exceptional, bespoke engagement rings – a perfect shimmer of love. Starting as an apprentice at 16, Michael Arthur discovered his unique passion for creating beautiful jewellery. Whilst working in the industry, gaining various skills and extensive experience, Michael believed there was a connection missing between jewellers and the customer. Thus, he developed an entirely communicated business where clients were involved in every step of the process, from the colour, clarity and carat of the diamond to the band and other key details. Based in Australia, Michael Arthur Diamonds creates one of a kind engagement rings and wedding bands, custom-making each ring to be unique for clients to love, cherish and adore eternally. MA aims to ensure that every client is 100% satisfied with their jewellery. Therefore, Michael and his team take great caution and care to guide its customers in selecting the perfect design and diamond for a forever ring that showcases the individual’s true essence. The team at MA takes an immense amount of pride in analysing every enquiry, whether that is from walk-ins or through their website. The process of choosing the ‘right’ ring can be a daunting experience; with so many options and styles to choose from, one can be overwhelmed and rush a decision based on the end result – wanting something beautiful. Everything created at MA is beautiful; however, the whole uniqueness of the business is not just that they sell gorgeous jewellery, but bespoke jewellery that reflects a customer’s uniqueness. Therefore, Michael and his team take the necessary steps to educate and reassure its clients by diving into the whole process and explaining each individual aspect in depth. MA is one of the few companies in the country that can offer such a bespoke service with the same level of professionalism, integrity, and expertise. Throughout this process, staff members stay in close contact with the client with updates and images to keep them wholly involved and up to date with the development of their custom creation. Knowing that bespoke products are the backbone of the business, Michael and his team have generated over 350,000 hand-created images for its website to ensure that its clients can see a variety of options offered. Thus, sparking imagination and instilling the notion that MA is capable of taking something so beautiful and making it extraordinary. The clients are the complete essence of the company. Because of this, MA offers a tenyear warranty with its services that includes annual cleans, checks, complimentary rhodium plating, polishing, tightening of claws and complimentary replacement of any lost small stones. Ensuring that a first time customer is a customer for life, working with them through every milestone in their lives. Moreover, Michael’s innovation doesn’t stop with designs but with adaptability throughout challenges and, currently, the Covid-19 pandemic. With a shut on face-to-face consultations, Michael took the opportunity to dive into the works of online shopping and e-commerce. He re-envisioned the website and created a feature called ‘The Ultimate Ring Builder,’ which allowed customers worldwide to form a ring from scratch. Thus, growing its client base and brand reputation internationally simply by adapting and allowing its customers to create a one-of-akind ring from the comfort and safety of their own homes. The future for Michael and his team is enormously bright, with new and innovative creations in the works towards the upcoming years. As 2021 is coming to an end, MA plans to tend to its customers who have ordered for the holiday season and come back from the seasonal break, refreshed and determined to make 2022 the best Michael Arthur year to date. Company Name: Michael Arthur Diamonds Contact Name: Vivian Fallah – PR and Marketing Manager Web Address: https://michaelarthur.com.au/ Contact Email: [email protected] Most Innovative Jewellers - New South Wales
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