22 APAC / Business Awards 2020 , Karma Group is distinguished by a comprehensive suite of unique, standout products in the world’s most desirable destinations. These include the flagship Karma Resorts & Karma Estates, the rock n roll themed Karma Sanctum brand, Karma Royal Resorts, Karma Retreats, Karma Beach and Karma Spa. Over the course of nearly three decades, Karma Group has established a reputation as one of the best boutique luxury hospitality brands operating in the world today. As the brand continues to expand, Karma Group continues to experience year-on- year growth whilst maintaining standards of excellence across the company’s properties, is reflected by consistently high ratings for its resorts across the gamut of online user-led review sites. For instance, in 2019 Karma Group added two stunning new properties to its portfolio - Karma Sitabani, a brand new safari experience in Uttarakhand, India that provides guests with up close and personal encounters with India’s iconic wildlife and Karma Apsara, a serene hotel on the magical island of Koh Samui. The brand’s expansion and consistency owes much to the sense of community and cohesion that exists between different departments within the Karma Group - and between staff and customers too. Employing more than 2,500 people across Europe, India, Southeast Asia and Australia, many of whom have been with the company for decades, the wellbeing of staff is as important to Karma Group as that of members and guests who visit the resorts, restaurants, beach clubs and spas around the world. Since the beginning, Karma Group has been synonymous with growth, however, it remains an extremely personable place to work, with the global workforce being described perfectly as a family. Team members enjoy the job security, career opportunities and incentives the brand provides, which in turn creates a very loyal workforce. Continually working to enhance member experience, Karma Group has created a holistic portfolio of services that includes unique properties in the world’s most desirable destinations, a world class member support system, which is built around a specially designed digital ecosystem that makes communications and booking processes as smooth and Best Luxury Hospitality Brand 2020 As of 2020, Karma Group is one of the largest shared ownership companies inAsia-Pacific in private hands. Alongside this, it also has a global presencewith scores of properties, land interests and partnerships everywhere fromWesternAustralia to the EuropeanAlps, Bali to London, Goa to Thailand.With a dazzling portfolio of stunning properties, we took a closer look at Kama Group to discovermore about how themanagement teamhas built a reputation for effortlessly delivering luxury. Sep201140 Contact : Clinton Albuquerque, Global Brand Curator Company : Karma Group Web Address : www.karmagroup.com Karma Group simple as possible. All of this while giving members immediate access to staff dedicated to answering any and all questions. For many, the Covid-19 pandemic has had a great impact on the way their business operates. No industry has felt the impact greater than the travel sector, with many people unable to travel due to restrictions in place. At Karma Group, a great deal of its business is based on person to person interaction. As such, it has embraced new technologies with marketing programs & sales processes evolving to enable more effective engagement with clients by remote. During the last 27 years, Karma Group has established itself at the very vanguard of 21st century resort development, by consistently offering a wide range of products and destination experiences around the world, whilst never losing sight of its key pillars - to provide unique experiences, to entertain, to nurture a global community and to always give something back wherever in the world it has operations. Currently operating an impressive 35 properties across more than 10 countries, this leading boutique luxury hospitality group added three new offerings to its ever-growing portfolio in 2020 in India, Indonesia and the UK. Karma Sunshine Village is located in the countryside close to Bangalore and the iconic Nandi Hills. Karma Salak in Puncak, Indonesia offers a tranquil rural escape just an hour from the capital Jakarta. Meanwhile, in the heart of rural England, Karma Group introduced the historic Karma Salford Hall, a Tudor stately home in the Vale of Evesham - an area of outstanding natural beauty and the birthplace of William Shakespeare. And many more resorts and experiences are in the offing across Karma Group’s range of international destinations. In the words of Karma Group Chairman and Founder John Spence: “I am excited to announce the further expansion of Karma Group with the launch of three new properties that follow the lead of the larger Karma Group. We remain devoted to delivering world-class experiences to our loyal members and guests.” All three reflect the strong demand within domestic markets for rural escapes and are a welcome addition to Karma Group’s continually expanding portfolio of exemplary hospitality offerings. Here at APAC Insider, we cannot wait to see where Karma Group heads next and hopefully have a chance to enjoy the luxurious retreats, resorts and other venues it continues to add to its already impressive portfolio.