32 APAC / 2018 APAC Business Awards , Western Union Digital Western Union Digital Expands in Asia: Mobile App Now Live in Singapore 1 TheWestern Union Company, a leader in cross-border, cross-currency moneymovement, has launched theWestern Union ® mobile app in Singapore, connecting customers to their families and loved ones around the world, 24/7. Activation of the app in Singapore has given Western Union a digital trifecta in Asia in 2018, as Singapore now joins Hong Kong andMalaysia in benefiting fromWestern Union’s digital acceleration of major regional economic centres across the world. Customers have the choice to send money directly into billions of bank accounts worldwide, mobile wallets where available or to Western Union’s more than half a million Agent locations in more than 200 countries and territories, anytime and anywhere. Customers can pay for their transactions within the app using a choice of card or account, and also have the unique option to pay in-person at retail. Singapore is a major hub for money movement and is the fourth largest remitter in Asia after Hong Kong, Japan and Malaysia– remitting more than USD6.1 billion last year, according to a report by IFAD titled RemitSCOPE – Remittance markets and opportunities – Asia and the Pacific. It is propelled largely by its international standing as a popular international labour market for professionals, offering both high and low skill employment opportunities. According to the Global Talent Competitiveness Index 2018 rankings by INSEAD, Singapore ranks first in the region and second globally in attracting and developing talent. In addition, its citizens enjoy familial connections to nearly every country in the world. Last year Western Union moved money into 175 countries from Singapore. “We are delighted to introduce online money transfers in Singapore, where a high level of digital connectivity has offered consumers boundless possibilities to integrate mobile usage across various aspects of their daily lives. In addition to enjoying seamless digital money movement via the Western Union mobile app, we have also integrated the option for customers to commence their transaction within the app and pay for the transaction in person at retail,” said Odilon Almeida, President, Western Union Global Money Transfer. “The capabilities of our platform todays market gives us an unrivalled advantage in – a fully seamless digital offering or a hybrid of online and off-line. This multi-channel capability utilizes our growing international bank and wallet pay out network and further monetizes our iconic retail network. It positions us favourably, to serve a global customer base with diverse preferences, like no other,” Almeida said. Western Union has provided money transfer service in Singapore for more than 15 years. Agent locations across the country offer customers the opportunity to send and receive money in person, from all major cities including small towns in remote areas. According to the Singapore Economic Development Board, Singapore is already well on its way to attaining the benefits of digitization, thanks to the leadership of the Singapore government and the technological maturity of its citizens, which has enabled the nation to readily adopt new strategies for delivering more efficient and effective services. With the initiation of the Smart Nation4 programme, Singapore plans to drive adoption of digital and smart technologies across the country.