August 2017

8 APAC / August 2017 , 1703AP22 Helping Build Teams That Love What They Do, With A 90% Plus Retention Rate Bricoleur Consulting is a boutique internal brand led, alignment research and recruitment firm. We recently invited General Manager, Nitya Rao-Perera to tell us more about the company. Established in 2010 they have a global footprint with hubs in Singapore, Hong Kong and most recently London. As a company, they focus on the tech, media and digital space. Alongside this they also work with multinational clients like eBay, Accenture, eYeka, L’Oréal, American Express and with global agencies like R/GA, Havas, Ogilvy & Mather, Grey Group, IPG Mediabrands and many more. Nitya gives us an overview of Bricoleur Consulting, their clients and the services they offer. “At Bricoleur Consulting, we help build teams that love what they do. Offering two key services and both of which use the internal brand as the starting point: 1. Company brand alignment across a company’s key audiences through research and consulting services. 2. We also offer internal brand insight led talent acquisition with a track record of on average 90% plus retention for all candidates placed. “Our services are designed to help our clients build a more successful and purpose driven organization in a social media and real time news led, VUCA world. We bring brand thinking to people management by focusing on the employee-employer relationship. We use mobile, online and other innovative research methodologies to understand and strengthen this relationship. Our ‘ICE’ model evaluates alignment between your internal, customer and employer brand faces by connecting your various data points.” As for Bricoleur Consulting’s 90% plus retention rate, Nitya details how the company love to help build teams and informs of the steps taken to achieve this. “To deliver on our promise and mission of helping to build teams that love what they do, we designed a candidate experience that is retention focused especially as the competition intensifies for digital talent. “The key assets that were essential to the success we have seen are: • Our 6-step process for engaging, assessing and providing post interview support • Client Internal brand diagnostic tool which provides insights that can be applied to the candidate experience • Research based Insights (our team are well informed and trained about industry trends and developments) • Applying EQ to acquire, retain and engage candidates • Bringing to bear our past experience as hiring managers or having done the jobs ourselves “Communication, information and support are the drivers of the recruitment experience. Our high touch experience ensures • Individual and personally relevant feedback • Transparency • Accessibility • Timely communication Bricoleur ICETM Model