24 | South East Asia Awards 2023 May22239 Apr23542 Part of DDB Worldwide, one of the most influential marketing communications networks globally, DDB Group Philippines has always been a champion of innovation. As a full-service creative services group, it is constantly on the lookout for new tools and modes of thinking to enhance the group’s already stellar offerings with fresh, advantageous techniques that deliver utmost value to its clients. Here we learn more about the company after its recognition in the Southeast Asia Business Awards 2023. DDB Group Philippines (DBB Group PH) is a leading marketing communications group composed of creative business solutions agencies that build their clients' brand equity through advertising, digital solutions, public relations, media services, entertainment content, and data analytics. Its vision is to become the indispensable creative partner that delivers positive impact to its people, its clients, and the society in general. Its core business units include creative agencies DDB PH and DDB MNL; digitally centric agency Tribal Worldwide Philippines; integrated PR solutions firm Ripple8; media agencies Touch XDA and Optimax; data analytics firm Agile Intelligence; and content firm Bent & Buzz. Throughout its 30 years in the business, DDB Group PH has been effectively delivering creative solutions not only to help brands achieve their marketing objectives and address their business challenges but also to help solve society's problems. That is, while looking after the group's people, product, and profit in that order. During the first two years of the COVID-19 pandemic, DDB Group PH helped its client partners pivot their campaigns from ones using traditional media to ones using digital channels and other new-normal friendly executions. The group also provided clients with new concepts for campaigns that helped fight the pandemic on several fronts and subsequently fostered brand love. All these while the DDB Group companies themselves were doing their part to help Filipinos overcome the challenges of the pandemic. Its digital solutions arm trained thousands of micro and small business owners in the Philippines across industries on how to do digital marketing to help support their livelihoods during the pandemic. DDB Group PH's data analytics unit also came up with its own version of a Covid-19 tracking dashboard that presented the number of cases and other relevant info in congruent data sets that are more comprehensive and easier to digest. DDB Group PH also provided pro bono the creative and communications strategy for the Philippines Department of Health’s vaccination program that increased Filipinos’ willingness to vaccinate and thus enabled the successful implementation of the country's vaccination drive. DDB Group Philippines Chairman and CEO Gil G. Chua has always emphasized the importance of being ready to welcome and adapt to change, especially the disruptive kind, and creating value out of it. Indeed, being able to quickly pivot to all types of shifts in the business environment to consistently be the marketing communications partner its clients need at all times has been a competitive advantage that this multi-awarded group of companies has always had. Such commitment is key to its recognition as South East Asia Business Awards' "Most Innovative Full-Service Communications Group 2023 – Philippines". Most Innovative FullService Communications Group 2023 - Philippines
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