2020 SEAsia Business Awards

6 APAC / 2020 South East Asia Business Awards 7 APAC / 2020 South East Asia Business Awards , , at several levels is crucial. As such these talented people work on both macro and micro issues of importance, to get the best possible result. The client always has the final say at Pereira International, but the work of these analysts is crucial to providing the most relevant information. Lobbying, the process of finding support amongst communities on a local and international level, is another aspect that Pereira International is well equipped to help its clients with. The assistance of a strategic partner can make an enormous difference to the way in which public attitudes are shaped, and those both in or out of the region can benefit from the team’s formidable list of contacts that can raise the credibility of a candidate through the roof. As a local organisation, Pereira International is ideally placed to identify the partners and stakeholders who can make a difference to one of their client’s campaigns. In countries like Indonesia, where non-governmental organisations are rife, it is essential to be able to garner support as they are amplifiers of public opinion. There are some NGOs which compete with political parties, as champions of popular causes. Anybody entering the region will have to contend with this issue, but Pereira International is ideally placed to ensure that these sources of power are suitably engaged with. Often the team find ways of influencing big decisions. This can range from influencing interaction with business partners to raising awareness of an industrial plant’s environmental impact. Regardless, as a business that embraces a long-term goal, the team do not work on one-off projects, instead building strong relationships that can not only be sustained but advance a client’s interests in the long run. Long term relationships are the purview of the strategic communications department, with the simple aim of developing a high-profile image that carries a positive message. The team have put a great deal of time and research into the best way in which to communicate these messages, using a carefully calculated mix of traditional print media platforms as well as newer social media networks. One of the most important ways in which a client is able to gain a stronger reputation is through talking at a conference, which the Pereira International team will organise and write for. This, of course, is just the start of a process that the team intends to be a part of for a long time, with a bespoke communications strategy developed for each client. As new forms of communication, such as social media, have started to have more sway, the development of strategic content for these platforms is a matter of urgency. Currently, the team have developed a new foundation on which to build their own digital media ecosystem, which will not only be capable of creating strategic content with the right messaging, but also of disseminating this message through various channels. While social media is an important tool to utilise, the team know that to create a campaign that really goes viral, the important thing is to create content that looks and feels “disruptive”. Only the best will do, and that’s precisely what Pereira International offers. The future is uncertain for everyone at the moment, with the COVID-19 pandemic affecting the entire world. For Pereira International, however, the need has been to remain agile and adapt to a perpetually fluctuating situation. Southeast Asia will no doubt bounce back from the coronavirus crisis, but the change showcases the need for consultants like Pereira International who are intimately aware of what the region has to offer. First and foremost, the team will be analysing the lingering economic effects of the crisis, advising all clients according on how best to survive and even excel in this unpredictable situation. With a long-term approach, there is much to commend the region, and the team will be encouraging investors to continue looking towards it. Pereira International offers clients an invaluable service. There is nothing that competes with a grassroots perspective on a situation, and little that is more useful than a team that knows how to apply that knowledge to a situation. There are many risks in playing the long game, but the team is aware of the rewards if the risk comes off. Few would be able to disagree with their approach, however, as it is based on building strong client relationships that rewards loyalty and commitment. It is for this reason that the team have been able to achieve success so far and will continue to do so for years to come. Company: Pereira International Pte. Ltd Contact: Derwin John Pereira Web Address: www.pereiraintl.com

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