30 APAC / 2020 South East Asia Business Awards 31 APAC / 2020 South East Asia Business Awards , , Founded in 2003, Shihlin Taiwan Street Snacks has taken pride of place as everyone’s favourite Taiwanese food chain, bringing the popular foods of the country’s infamous street markets to a wider audience. The brand has grown from humble beginnings to more than 250 retail locations across the globe, serving customers of all types, via a mix of corporate and franchise outlets. The team have made a thorough commitment to ensuring the highest quality and authenticity in all of their products, surpassing the usual standards of the fast food industry. Focus has also been placed on the importance of maintaining a high degree of franchisability, in terms of having streamlined operating processes and stringent quality control. This has been the aim of the business since its very beginning and is what sets them apart from the rest of the market. While food is essential to this business, the wider aim is to allow customers who come to Shihlin Taiwan Street Snacks to consistently experience the broader Taiwanese lifestyle. This means that every visit is characterised by the presence of authentic Taiwanese hospitality and a thoroughly memorable experience. Much of Shihlin Taiwan Street Snacks overseas business is based in South East Asia, notably Singapore, Malaysia and Indonesia, which are thriving markets for the firm. Further expansion plans have also seen them open up in USA, and very soon, in Brunei, Cambodia and Egypt. Recently, the firm has launched its own in house delivery service. With this, it has been possible to deliver to people’s homes directly, offering the ultimate in convenience. As consumers become busier, and less keen to cook for themselves, it has been easy to see a rise in the demand for food delivery services. This adaptability has proven incredibly useful during the Covid-19 crisis. While people has become less inclined to come to restaurants, their interest in delicious food has not abated. The company’s island-wide delivery service has been incredibly popular, amongst South East Asian customers and looks set to continue being so for the foreseeable future. Based in Kuala Lumpur, Malaysia, the team at Mainstream Entertainment have proven themselves as experts at managing events time and time again. Offering a full service that is directed towards the corporate market, businesses have trusted them to make the most of a unique opportunity. The team’s ability is broad indeed, covering all of the requirements to allow an event to go off without a hitch. The services on offer include event management, audio visual systems, creative conceptualisation, fabrication and talent management. With all of these aspects covered in house, Mainstream Entertainment is able to give an expert insight that elevates any and all events. Clients have long appreciated the team’s client focused philosophy, putting detail and accessibility right at the forefront of operations. Every decision is guided by the clients’ needs, with their unique requirements forming the basis of every event. This approach is what has allowed the most strategic solutions to be created. Mainstream Entertainment sets itself apart through its self-sufficiency. All of the work is done inhouse as far as possible, with the company holding its own inventory of audio-visual equipment, in-house fabrication, developers and animators. This approach guarantees consistently high standards across a project, while also making rates incredibly competitive. Many of the events undertaken by the firm are unrivalled, with cutting-edge ideas conceptualized and implemented by the talented team. Much of the firm’s success comes from its diverse team members, bringing a broad range of cultural values that are combined in the workplace to create something that is friendly, motivating, conducive and cohesive. In an evolving industry, it pays to have people who are positive, passionate and motivated to work hard as opposed to staying stuck in the old way of working. It’s a decision that has certainly paid off in this challenging time for all industries across the world. The Corporate Events industry continues to be a high-growth sector in the Malaysian economy, but the recent pandemic has created new challenges for businesses such as Mainstream Entertainment. The team have had to adapt quickly to make the best of the situation, undertaking extensive planning in a short period of time for alternative ways forward. Hybrid events had already proven to be immensely popular, so the move towards a fully virtual event was not unprecedented. Now, Mainstream Entertainment is able to offer a fully Most Authentic Taiwanese Food Chain 2020 Best Event Management Company 2020 Authenticity is such a key factor in our world today, with the challenge being to stay true to what has gone before while implementing processes on a larger and larger scale. The team at Shihlin Taiwan Street Snacks has built a loyal customer base across borders thanks to its unerring determination to remain authentic to Taiwan’s distinctive flavours. We lookmore closely to see how they did it. Events planning is one of the biggest challenges for a company to undertake, involving a tremendous amount of preparation and the ability to react to changing circumstances. The teamat MainstreamEntertainment (M) Sdn Bhd are happy to take the strain from companies, creating events that create a lasting impression and unique experience for all attendees. We profiled them to find out more. Jun20181 May20172 Shihlin Taiwan Street Snacks MainstreamEntertainment (M) Sdn Bhd Company: Shihlin Taiwan Street Snacks Web Address: www.ShihlinSnacks.com.tw Company: Mainstream Entertainment (M) Sdn Bhd Web Address: www.mesb.com.my Looking forward, the future seems bright for this impressive team. They have established a strong position in the market and are determined to solidify Shihlin Taiwan Street Snacks’ market position as a leading Taiwanese quick service franchise with an international footprint. Now an established name on the high street, the team intend to continue expanding through a mix of corporate and franchise outlets. Over the next ten years, it’s hopeful that Shihlin Taiwan Street Snacks will have grown into new major markets worldwide, such as North Asia and Europe as well as establish further inroads into the USA. But in the relatively short term, the team would like to explore different ways of presenting the Shihlin Taiwan Street Snacks concept. These include the conversion of some outlets into a fast food restaurant concept, the implementation of mobile food trucks and the creation of Taiwanese inspired sub brands that are specifically designed to cater to diverse markets. In all, it’s little wonder that so much has been achieved by the team behind Shihlin Taiwan Street Snacks. Their conception of local food that embraces Taiwanese culture has been a hit. It sets them apart from the competition, and puts them in good stead to achieve incredible success. Limited franchising opportunities are currently available in selected markets. customizable solution for every situation, whether it is a conference, webinar or virtual launch event. Despite the uncertainty of the current situation, the need for a company like Mainstream Entertainment is unlikely to go away any time soon. There is no replacement for a face to face conversation or for a well conducted in-person event. The need is not to find a replacement, but to continue to innovate to find new ways forward. As the industry recovers, the onus is on the team to continue working on new ways of achieving the same impressive results virtually. They have already proven that they are up to the task.