2018 Philippines Business Awards
4 APAC / 2018 Philippines Business Awards , One of the world’s largest material handling companies, Crown is celebrating 40 years as a leading provider in the Asian market. The company set up operations in Southeast Asia in 1978 with the Southeast Asia regional headquarters now located in Singapore. The Asia Pacific region is serviced PHI18001 Best Material Handling Company 2018 Crown Equipment Corporation is one of the world’s largest material handling companies with a reputation for award-winning product design, advanced engineering and technology, and superior after-sale service. As the firm celebrates 40 years of success in the Asianmarket we profile it to explore the secrets behind this incredible success. through an extensive retail branch network, which includes locations across Australia, New Zealand, Singapore, Thailand, South Korea, the Philippines, Indonesia, Malaysia, Vietnam, Taiwan and China. With the region rapidly rising to become a manufacturing and logistics powerhouse, Crown is helping its customers manage market demands and meet industry challenges through its flexible product range and innovative, customised solutions. Among these, Pallet management is one of the major issues for emerging distribution companies and small to medium-sized enterprises lacking the knowledge to deal with the challenge. Within Asia, the two most popular pallet sizes are the square 1,100mm x 1,100mm pallet and the 1,200mm x 1,000mm pallet. The U.S., Europe, and Australia, however, use different International Organization for Standardization (ISO) approved pallet sizes, and these diverse pallet types can create challenging problems if not handled correctly. Supporting clients and helping them to overcome this, Crown’s global approach to research, design, engineering and manufacturing means that it produces a range of lift trucks that offer the best fit to the pallets relevant to the warehouse facilities in multiple regions globally. While the company builds a range of lift trucks to cover all aspects of material handling work, from the dock to the top space of a high bay rack, the company also customises its standard designs to help solve specific problems, such as modifying the width and position of the legs so that it would work effectively according to the required pallet size. With a focus on providing end-to- end material handling solutions, Crown can also identify other areas of the warehouse that can add efficiency when dealing with a range of pallet sizes. Crown consultation includes a detailed review of customers’ operations to help decide the most appropriate material handling equipment and provide inputs to improve productivity, such as enhancing warehouse design and safety culture. It is the firm’s committed team that ensures it is able to support clients and provide them with the solutions they need, as Steven Hill, the Managing Director of Crown Equipment for Southeast Asia, comments. “When you work with Crown, you are working with people in possession of great product knowledge and a thorough understanding of warehouse supply chain requirements. Knowledge is a major factor that separates Crown from the competition in the Asia Pacific region and the ability to provide customers with an end to end total material handling solution partnership.” As a company, Crown’s business philosophy utilizes vertically integrated processes to design, manufacture and distribute forward-thinking, innovative solutions that improve customers’ productivity and operating efficiency. Additionally, Crown produces a broad range of forklifts as well as automation and fleet management technologies. The company’s global headquarters is located in New Bremen, Ohio, USA, with regional headquarters in Munich, Germany; Sydney, Australia; Suzhou, China and Singapore. Its employees number more than 15,000 worldwide. Crown operates a service and distribution network that exceeds 500 retail locations in over 80 countries. Ultimately, building on its current success as a leader in the industry in the Asian market, going forward Crown is seeking to retain its strong market position and enjoy another 40 years of success in this dynamic and flourishing market.
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