It’s not always easy to be innovative in the world of corporate law, but that is just what Zohra Ali has done – and continues to do – with the launch of her boutique ‘online-only’ law practice, Corporate Legal. We look at how the firm has fared over the last three years since its inception, in the wake of it being recognised in the APAC Legal Awards 2022.
Founded in July 2020 by Zohra Ali, Corporate Legal is a law firm with a difference in the fact that it is designed to be the ‘one-stop shop’ for small to medium-sized businesses in Australia, providing all their business legal service’s needs, and operating entirely digitally, reserving face-to-face interactions for customer relationship-building purposes only.
Having worked for more than five years at a boutique law firm, Zohra discovered that there was a large gap between the service needs of customers and what they were getting from their law firm partners. Zohra also discovered the potential for leveraging systems and processes using the technological advancements of the last decade to provide legal services to customers at a lower cost.
These realisations led to Zohra’s motivation to launch a law practice that would make customer service the number one goal in servicing clients and doing so at a low cost. “By operating digitally, Corporate Legal has become easily accessible to its clients,” she elaborates. “It has, since its launch, serviced its clients to the highest standard and to date has a 100% 5-star review score on Google.”
Having been an active member of the legal profession since 2011, Zohra has developed a wealth of knowledge spanning across several legal practice areas, including debt recovery, business and contract disputes, conveyancing, leasing, estate planning, and probate and administration.
With her area of specialty being corporate legal services, Zohra also has extensive experience in civil litigation matters, and complex commercial litigation matters involving property, deceased estates, and family provision claims.
Her educational background comprises of a Bachelor of Social Science and a Bachelor of Laws completed with Western Sydney University, a Graduate Diploma in Legal Practice completed with Australian National University, and a Master of Laws (Business Law) obtained from Southern Cross University.
Zohra’s innovative thinking has had a significant impact on the growth of the business. By having an innovative approach to developing systems and processes, by which Zohra constantly assesses how things be done more efficiently and effectively using systems and processes, Corporate Legal has been able to more than double its revenue within the first two years of business.
Just because the firm operates digitally, it doesn’t operate less effectively. Zohra tells us that it provides top notch customer service, with a specific setoff KPIs relating to customer service that are rigorously met every single time, with every single client. These objectives centre around being polite and courteous, responding to missed calls and emails within a specific period, providing honest advice, and always listening to the customer.
“I believe in always being kind, polite and respectful of people,” Zohra enthuses. “It is very easy to be kind, and sometimes we forget that when servicing customers in the legal world. Lawyers generally love to problem solve and often go into problem-solving mode immediately not realising that by doing this, we sound like we are rushing the customer off the phone, and making the customer not feel listened to.”
Moving forward, Zohra is fully committed to providing the same stellar corporate legal services she has become renowned for, always assessing and improving wherever she can.
“Constant feedback from clients ensures that Corporate Legal can continue to improve its customer service levels and fill any ‘gaps’ which may be identified,” she says. “This is my commitment to my clients.”
Recently, the firm was rewarded for its diligence and dedication by being recognised in the APAC Legal Awards 2022 and crowned with not one, but two prestigious titles. First, it receives the Best Business Law Firm 2022 – Greater Western Sydney, and secondly, it gains the much-coveted Client Services Excellence Award 2022.
For business enquiries, contact Zohra Ali from Corporate Legal on their website – www.corporatelegal.com.au