As the world passes the one-year mark of COVID-19, businesses are continuing to struggle and adapt to today’s world to ensure that they can keep their doors open. Weathering the pandemic has been tough to say the least, and unfortunately far too many businesses haven’t been able to make it through. Now that vaccines are rolling out across the UK and around the world, there is that light at the end of the tunnel – it’s just a matter of making it there. With that said, we’ve got four tips to help your business survive COVID-19.
Adapt What You Sell or the Services You Offer
For many businesses, the key to surviving COVID-19 has been to adapt. You have to be willing to recognise the trends and demands of the current marketplace and then adapt in a timely manner. For example, this could mean selling different products, adding a delivery service or placing emphasis on specific items that are in demand at this moment. Once the pandemic has ended, it may be necessary to adapt again. As a business owner, you always need to be tuned in to what your market wants and what it dictates.
Deliver Goods Locally
If customers can’t come to you and shop in-person, then it’s time to adjust the playbook. Now, you have to go to them. Granted, this isn’t as easy as someone hopping into their car and simply driving to a customer’s house; it does take planning and organisation, and you’ll need to look into such things as goods in transit insurance to ensure you’ve got proper protection.
Just make sure that, before you sign on for any goods in transit insurance policy, you shop around online to get the best deal so that you are not spending more than you need to. Sites like Quotezone, for example, make it possible for you to compare cheap goods in transit insurance policies so that you don’t end up over-paying.
Ensure You are Offering a Safe Working Environment
If your business has remained open throughout the pandemic, you also have the responsibility of making sure you are creating a safe environment for both staff and customers. This means adhering to all the public health measures, and even going above and beyond. You can look at the public health guidelines as a starting point and then ask yourself what other layers of safety and protection you can add.
Boost Your Marketing and Advertising Efforts
This is also a good time to boost your marketing and advertising efforts, in particular your digital social network marketing campaign. You want to make sure you are getting the message out to people that you are open, and what it is you’re selling or offering. It can also be helpful to run discounts or promotional programs to spark some interest.
To call the COVID-19 pandemic a difficult road for businesses seems like an understatement. The good news is that the light at the end of the tunnel is getting brighter, so it’s time to buckle down and go into survival mode.