CropLogic: The Leading Ag-Tech Firm in the Asia-Pacific
CropLogic Limited is an award-winning global digital ag-tech company specialising in soil moisture management solutions. Over the last couple of years, the firm has experienced meteoric growth on the back of their dedication to established science, agronomy, and developing a strong company culture. Earlier this year, CropLogic’s CEO, James Cooper-Jones, was recognised in APAC Insider’s APAC Business Excellence programme as the Most Innovative CEO in Perth, Australia. Here, James discusses the company and how it has grown to become one of the leaders in agricultural technology.
The last two years
James attributes the firm’s enduring success to a triumvirate of qualities that define the company’s ethos and culture. The first is good science: “Our technology has origins out of the Institute of Plant and Food in New Zealand. The Institute is New Zealand’s
“We also partner with agronomists in the regions we enter. They are, essentially, farm scientists, experts in soil moisture, soil sampling and other elements of optimum plant management. This coupled with our scientific foundation provides a very well-rounded and practical product for growers. Last, but not least, is our people. We have a great group of people that are big believers in how digital ag-tech can assist growers to contribute profitably and sustainably to the increased global demand for food.”
The future for CropLogic relies on this idea of confident expansion: “Our current regions of growth are the Pacific Northwest Washington State, Idaho and Oregon, and also Australia. However, in the years to